ANALYST REPORT

Forrester Wave™ Report 2024: Cross-Channel Marketing Hubs

The results are in! MoEngage was noted as a “Strong Performer” in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 evaluation.

MoEngage received the highest possible scores (5 out of 5) in the Forrester evaluation in 7 criteria, including:

1. Innovation
2. Roadmap
3. Content, offers, and promotions
4. Experience optimization
5. Mobile
6. Social media and advertising
7. Business performance optimization

According to one customer reference quoted in the Forrester report, "We selected MoEngage because its people are proactive and always willing to collaborate."

Access your complimentary copy of the Forrester Wave 2024 report to learn:

  • Why MoEngage was named a "Strong Performer."
  • Discover the essential CCMH capabilities marketers need to deliver personalized experiences.
  • See how each vendor measures up against critical CCMH criteria.
  • Find the right vendor for your business needs.
Customer Insights

Grab your complimentary copy!

Access the report to see how MoEngage can help you understand the optimal customer journey and orchestrate customer interactions across channels.

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Policybazaar.com
Oyo
Ola
Airtel
Dominos
Flipkart
Punjab National Bank
BigBasket
Hungama
IndusInd Bank
Titan
Mamaearth
Physics Wallah
HDFC PayZapp
The Indian Express
SBI Securities
Tata Digital
Starbucks
Amazon Mini TV
Thomas Cook
Coca Cola
Jsw One
Shaadi.Com 2
Karnataka Bank Ltd
South Indian Bank
Policybazaar.com
Oyo
Ola
Airtel
Dominos
Flipkart
Punjab National Bank
BigBasket
Hungama
IndusInd Bank
Titan
Mamaearth
Physics Wallah
HDFC PayZapp
The Indian Express
SBI Securities
Tata Digital
Starbucks
Amazon Mini TV
Thomas Cook
Coca Cola
Jsw One
Shaadi.Com 2
Karnataka Bank Ltd
South Indian Bank
Policybazaar.com
Oyo
Ola
Airtel
Dominos
Flipkart
Punjab National Bank
BigBasket
Hungama
IndusInd Bank
Titan
Mamaearth
Physics Wallah
HDFC PayZapp
The Indian Express
SBI Securities
Tata Digital
Starbucks
Amazon Mini TV
Thomas Cook
Coca Cola
Jsw One
Shaadi.Com 2
Karnataka Bank Ltd
South Indian Bank
SoundCloud (Horizontal Black)
Loblaw Companies Limited 2
Publishers Clearing House
Poshmark
Dominos
Garmin
Papa Murphys
7-Eleven
Travelodge
Citibank
SoundCloud (Horizontal Black)
Loblaw Companies Limited 2
Publishers Clearing House
Poshmark
Dominos
Garmin
Papa Murphys
7-Eleven
Travelodge
Citibank
SoundCloud (Horizontal Black)
Loblaw Companies Limited 2
Publishers Clearing House
Poshmark
Dominos
Garmin
Papa Murphys
7-Eleven
Travelodge
Citibank
Zurich
Citibank
TopCashback
Skroutz
Neue Zürcher Zeitung (NZZ)
Audiomack
Travelodge
FoodHub
Wetter
Deutsche Telekom
Zurich
Citibank
TopCashback
Skroutz
Neue Zürcher Zeitung (NZZ)
Audiomack
Travelodge
FoodHub
Wetter
Deutsche Telekom
Zurich
Citibank
TopCashback
Skroutz
Neue Zürcher Zeitung (NZZ)
Audiomack
Travelodge
FoodHub
Wetter
Deutsche Telekom
Unilever
Oraan
Krave Mart
LAAM
Markaz Technologies
Bayut
Dastgyr
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DealCart
Azadea
Samsung
Tommy Hilfiger
Adidas
Unilever
Oraan
Krave Mart
LAAM
Markaz Technologies
Bayut
Dastgyr
swvl
DealCart
Azadea
Samsung
Tommy Hilfiger
Adidas
Unilever
Oraan
Krave Mart
LAAM
Markaz Technologies
Bayut
Dastgyr
swvl
DealCart
Azadea
Samsung
Tommy Hilfiger
Adidas
Mashreq
Landmark Group
Azadea
Damac
Batelco
swvl
Al Othaim
Bayut
Rain
AMC Theatres
Apparel Group
Mashreq
Landmark Group
Azadea
Damac
Batelco
swvl
Al Othaim
Bayut
Rain
AMC Theatres
Apparel Group
Mashreq
Landmark Group
Azadea
Damac
Batelco
swvl
Al Othaim
Bayut
Rain
AMC Theatres
Apparel Group
Empiricus
Nestle
Banco Pichincha
Waynimóvil
McAfee
Samsung
Billboard
Empiricus
Nestle
Banco Pichincha
Empiricus
Nestle
Banco Pichincha
Waynimóvil
McAfee
Samsung
Billboard
Empiricus
Nestle
Banco Pichincha
Empiricus
Nestle
Banco Pichincha
Waynimóvil
McAfee
Samsung
Billboard
Empiricus
Nestle
Banco Pichincha
Generalli
Samsung
Deutsche Telekom
Flipkart
Reckitt
Nestle
Dominos
Landmark Group
Kredivo
Mashreq
Generalli
Samsung
Deutsche Telekom
Flipkart
Reckitt
Nestle
Dominos
Landmark Group
Kredivo
Mashreq
Generalli
Samsung
Deutsche Telekom
Flipkart
Reckitt
Nestle
Dominos
Landmark Group
Kredivo
Mashreq
Blibli
CIMB
Noice
Bodypack
Carsome
XL Axiata
Amar Bank
Ruparupa
7-Eleven
Kredivo
Aladin Bank
Astrapay
Alfagift
Blibli
CIMB
Noice
Bodypack
Carsome
XL Axiata
Amar Bank
Ruparupa
7-Eleven
Kredivo
Aladin Bank
Astrapay
Alfagift
Blibli
CIMB
Noice
Bodypack
Carsome
XL Axiata
Amar Bank
Ruparupa
7-Eleven
Kredivo
Aladin Bank
Astrapay
Alfagift
7-Eleven
Pops
Lixibox
Smart Pay
MFast
Vieon
Fahasa.com
Dragon Capital
7-Eleven
Pops
7-Eleven
Pops
Lixibox
Smart Pay
MFast
Vieon
Fahasa.com
Dragon Capital
7-Eleven
Pops
7-Eleven
Pops
Lixibox
Smart Pay
MFast
Vieon
Fahasa.com
Dragon Capital
7-Eleven
Pops
Home Credit
Tonik
ABS CBN
Pickup Coffee
BillEase
SM Supermalls
UNO Digital Bank
All Day
All Home
Edamama
Growsari
Sarisuki
Home Credit
Tonik
ABS CBN
Pickup Coffee
BillEase
SM Supermalls
UNO Digital Bank
All Day
All Home
Edamama
Growsari
Sarisuki
Home Credit
Tonik
ABS CBN
Pickup Coffee
BillEase
SM Supermalls
UNO Digital Bank
All Day
All Home
Edamama
Growsari
Sarisuki
Cimb Niaga Indonesia
7-Eleven
Carsome
Thai PBS
DKSH
Freshket
Health Plaza
CIMB
Rev Edition
VIPA
Cimb Niaga Indonesia
7-Eleven
Carsome
Thai PBS
DKSH
Freshket
Health Plaza
CIMB
Rev Edition
VIPA
Cimb Niaga Indonesia
7-Eleven
Carsome
Thai PBS
DKSH
Freshket
Health Plaza
CIMB
Rev Edition
VIPA
Chope
Citibank
IHH
Trust Bank
Paywatch
Syfe
Creative
Gigacover
Chope
Citibank
Chope
Citibank
IHH
Trust Bank
Paywatch
Syfe
Creative
Gigacover
Chope
Citibank
Chope
Citibank
IHH
Trust Bank
Paywatch
Syfe
Creative
Gigacover
Chope
Citibank
Telekom Malaysia
CIMB Bank
7-Eleven
Carsome
CTOS
Red One
Atome
Paywatch
Telekom Malaysia
CIMB Bank
Telekom Malaysia
CIMB Bank
7-Eleven
Carsome
CTOS
Red One
Atome
Paywatch
Telekom Malaysia
CIMB Bank
Telekom Malaysia
CIMB Bank
7-Eleven
Carsome
CTOS
Red One
Atome
Paywatch
Telekom Malaysia
CIMB Bank
MyDeal
Nova Entertainment
Jimmy Brings
Citibank
7-Eleven
Samsung
Dominos
13 Cabs
Adidas
MyDeal
MyDeal
Nova Entertainment
Jimmy Brings
Citibank
7-Eleven
Samsung
Dominos
13 Cabs
Adidas
MyDeal
MyDeal
Nova Entertainment
Jimmy Brings
Citibank
7-Eleven
Samsung
Dominos
13 Cabs
Adidas
MyDeal

MoEngage Helps You Build Stronger Relationships With Your Customers

MoEngage is a cross-channel customer engagement platform built for marketers and product owners who value agility over cumbersome complexity. We help consumer brands adapt quickly to evolving customer expectations through real-time insights and personalized cross-channel communications.

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What is The Forrester Wave™?

The Forrester Wave™ is a guide put together by an independent third party to help buyers better evaluate their purchasing options in a specific market. The Forrester Wave™ uses a number of factors to try to evaluate the options in a fair and unbiased way.

This year’s Forrester Wave™ highlights “Leaders,” “Strong Performers,” and “Contenders” to help brands evaluate different solution providers and make informed decisions to choose a solution that suits their current and future needs.

The Significance of The Forrester Wave™

Over the last three years, cross-channel marketing has become critical for any consumer brand’s personalized marketing and customer engagement strategy. As the nerve center of the modern B2C technology ecosystem, Cross-Channel Marketing Hubs combine various fundamental capabilities to help brands drive customer engagement effectively.

Given the current state of the economy, the rise of new technologies and communication platforms, and the increasing importance of data security and privacy, it is crucial for consumer brands to address challenges related to integrating data and channels. This will enable them to effectively connect with customers during their moments of need and maintain consistent engagement.

Cross-channel marketing hubs make it easier for brands to execute large-scale personalized communications, meeting customers where they are in their buyer’s journey.

MoEngage’s 2024 Forrester Wave CCMH Results

In our experience as a participating vendor in the 2024 Forrester Wave™ for Cross-Channel Marketing Hubs, Forrester noted MoEngage as a “Strong Performer.”

As noted, one reference mentioned in their interview for the Forrester report that they “selected MoEngage because its people are proactive and always willing to collaborate.” We believe this acknowledgment in the evaluation is a testament to our core mission to help brands build a customer-obsessed culture.

Forrester recommends that CCMH customers using this evaluation to inform a purchase decision should consider the following: 

  • Scalability and stability woo enterprise buyers.
  • Flexibility is critical for digital-first brands.
  • Marketer adoption significantly trails innovation.

Why Consumer Brands Prefer MoEngage For Cross-Channel Marketing And Customer Engagement

MoEngage is an insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments. While other competitors may excel in certain specific channels, MoEngage sets itself apart by consistently delivering exceptional performance across the board. This versatility and reliability make it a preferred choice for businesses seeking a comprehensive customer engagement solution. Here are some additional reasons why brands worldwide choose MoEngage as their preferred partner:

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Vision and Strategy

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Our vision is to simplify personalized customer engagement by connecting data sources and defining key performance indicators like customer lifetime value and Net Promoter Score.

We aim to help brands deliver connected, personalized, and trustworthy customer experiences. To achieve this, we break down data silos and enable connected experiences across touchpoints. Our strategic investments into products like Inform, Personalize, and Merlin AI align with market trends and optimize long-term CLV.

But what truly sets us apart is our focus on AI-human collaboration, seamless integrations, and privacy by design, going beyond content generation. We continuously refine our vision through direct interactions and community initiatives.

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AI Product Innovation

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With AI as the foundation of our product, MoEngage goes beyond traditional marketing strategies to enhance generative and predictive AI capabilities. This accelerates brand segmentation, A/B testing, and personalization capabilities, allowing our customers to gain a deeper understanding of intent and behaviors. Ultimately, this helps us deliver better personalization, engagement, and customer understanding.

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Roadmap Built from Customer Insights

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MoEngage’s roadmap is shaped by our deep understanding of our customer’s needs and our commitment to being a true partner in their journey. We prioritize long-term solutions over quick fixes, ensuring that our enhancements, such as Inform, partner integrations, real-time data processing, and commitment to security and privacy, are industry-leading.

We aim to be the vendor of choice for the future. Our roadmap includes advancements in Predictive AI and Gen AI capabilities, as well as features like Relations and Portfolio for enterprise clients. We also invest in Zero copy data, app marketplace growth, and comprehensive solutions for the entire customer journey.

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Highest Rated Customer Reviews

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MoEngage is committed to customer success and is willing to go above and beyond. MoEngage actively engages with customers to deliver exceptional results by fostering a collaborative environment.

MoEngage has a reputation as a trusted and reliable partner in the industry. We take pride in investing in our customers and their obsession with delivering exceptional experiences.

Supercharge Your Customer Engagement with MoEngage

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