Nagarro, a global digital engineering leader has announced a strategic partnership with MoEngage, an industry-leading, insights-led Customer Engagement Platform, to help clients digitally transform their marketing initiatives and build an integrated marketing ecosystem by leveraging customer data intelligence. With this collaboration, Nagarro will be a part of the MoEngage Catalyst Partner program that helps brands scale at speed.
Digital experiences rank among the top three focus areas for Nagarro, with the goal of redefining digital marketing for clients. MoEngage’s hyper-personalization capabilities at scale across multiple channels and AI-powered expertise in customer analytics and journey orchestration will empower Nagarro to revolutionize traditional marketing solutions and develop an intelligent digital marketing co-pilot.
Nagarro considers MoEngage as a key technology partner to grow in India and the APAC region while building a digital marketing twin. Nagarro is bullish on the region and expects businesses to be driving innovation in the marketing domain, and MoEngage will help us drive that growth” said Kapil Viren Ahuja, Head, Digital Experiences & CTO, Digital BU
This strategic partnership with MoEngage, marks a pivotal moment in advancing customer engagement and data-driven marketing strategies. This collaboration represents a shared commitment to delivering cutting-edge solutions that drive tangible results and foster sustainable growth for our clients.” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage.
In today’s rapidly evolving consumer business landscape, brands across India and the APAC region must prioritize contextually relevant recommendations and communication to remain competitive. The Nagarro and MoEngage partnership will offer a transformative approach to customer engagement, delivering data-driven, personalized experiences (such as product recommendations and offers), that resonate with the end-consumers.
MoEngage is an insights-led customer engagement platform trusted by over 1,500 global consumer brands such as Ally Financial, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Consumer brands in 59 countries use MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures.MoEngage was named a Strong Performer in The Forrester Wave™ 2023 reports and the Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.
Nagarro, a global digital engineering leader, helps clients become fluidic, innovative, digital-first companies and thus win in their markets. The company is distinguished by its entrepreneurial, agile, and global character, its CARING mindset, and its Fluidic Enterprise vision. Nagarro employs over 18,000 people in 36 countries.
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