The Latest Email Marketing Benchmarks by Industry.
I have to reach out to the data team to get reports on email performance.
It’s difficult to create dynamic segments, so I end up sending the same email to everyone.
I don't get real-time insights, so I can't make adjustments while a campaign is running.
I lag behind my competition when it comes to email metrics.
My email domain’s reputation keeps decreasing.
My email campaigns take too long to set up and run.
The Latest Email Marketing Benchmarks by Industry.
17.3
Billion Emails
10
Metrics
7
Regions
4
Industries
4
Email Types
Email marketing has one of the highest return on investment (ROI) rates. Simply put, for every $1 you spend, you can get back up to $42. But it's not as easy as it sounds, right? Let us break down the metrics for you.
Where numbers tell the story, but relevance wins customers.
Open Rates
Click-Through Rates
Conversion Rates
Unsubscribe Rates 
Where every second counts, but timing is everything.
Timing Your Email
Best and Worst days for email
Best and Worst months for email 
Where tech is cutting-edge, but ease-of-use is efficiency.
Email Delivery Rates by Industry
Simplify Email with a CEP
Speeding Up Email Marketing
Brands with successful email marketing 
Journey-based campaigns are particularly effective for early-stage awareness and nurturing. By guiding customers through relevant steps, such as product education or introductory offers, these campaigns
can build long-term engagement and foster trust.
Behaviour-based emails have a 17% CTOR, which is 7.7x higher than broadcast emails, making them highly engaging. Include personalised recommendations, product updates based on recent interactions, or special offers to encourage further action.
Employ journey-based campaigns to nurture customers towards premium subscriptions or exclusive access to certain content. For example, offer limited-time trials or encourage upgrades based on content they have engaged with in the past.
Journey-based emails have the highest open rate at 26%, which is 2.89x higher than broadcast emails. Implement campaigns that align with the customer’s
travel planning timeline. Follow up on itinerary research, send reminders about trip preparation, or offer last-minute deals.
Journey-based campaigns are particularly effective for early-stage awareness and nurturing. By guiding customers through relevant steps, such as product education or introductory offers, these campaigns
can build long-term engagement and foster trust.
Behaviour-based emails have a 17% CTOR, which is 7.7x higher than broadcast emails, making them highly engaging. Include personalised recommendations, product updates based on recent interactions, or special offers to encourage further action.
Employ journey-based campaigns to nurture customers towards premium subscriptions or exclusive access to certain content. For example, offer limited-time trials or encourage upgrades based on content they have engaged with in the past.
Journey-based emails have the highest open rate at 26%, which is 2.89x higher than broadcast emails. Implement campaigns that align with the customer’s
travel planning timeline. Follow up on itinerary research, send reminders about trip preparation, or offer last-minute deals.
Conversions increased by 405x when shoppers received emails personalized based on behavior.
We found that behavior-based and journey-based emails sent by Travel and Hospitality brands saw a 3.9x and 1.4x x uplift in open rates, respectively.
A staggering uplift of 93.7x was seen in conversion when Media, Entertainment, or OTT brands sent behavior-based personalized emails to their consumers.
BFSI brands witness a 5x increase in conversions when they send emails personalized based on customer behavior.
Classified Brands witness a 2x uplift in CTORs when they send emails personalized based on customer journey and behavior.
Conversions increased by 405x when shoppers received emails personalized based on behavior.
We found that behavior-based and journey-based emails sent by Travel and Hospitality brands saw a 3.9x and 1.4x x uplift in open rates, respectively.
A staggering uplift of 93.7x was seen in conversion when Media, Entertainment, or OTT brands sent behavior-based personalized emails to their consumers.
BFSI brands witness a 5x increase in conversions when they send emails personalized based on customer behavior.
Classified Brands witness a 2x uplift in CTORs when they send emails personalized based on customer journey and behavior.
We found that behavior-based and journey-based emails sent by BFSI brands saw a 2.1x and 4.35x uplift in open rates, respectively!
A staggering 59.12x uplift in coversions was witnessed by Retail and E-commerce brands that sent out emails personalized on the basis of customer behavior.
Emails personalized on the basis of customer journeys saw a 100% decrease in unsubscription rates compared to generic emails.
Travel and Hospitality brands that sent out personalized emails based on customer attributes observed a 5.13x increase in conversions.
We found that behavior-based and journey-based emails sent by BFSI brands saw a 2.1x and 4.35x uplift in open rates, respectively!
A staggering 59.12x uplift in coversions was witnessed by Retail and E-commerce brands that sent out emails personalized on the basis of customer behavior.
Emails personalized on the basis of customer journeys saw a 100% decrease in unsubscription rates compared to generic emails.
Travel and Hospitality brands that sent out personalized emails based on customer attributes observed a 5.13x increase in conversions.
We found that behavior-based and journey-based emails sent by BFSI brands saw a 2.1x and 4.35x uplift in open rates, respectively!
A staggering 59.12x uplift in coversions was witnessed by Retail and E-commerce brands that sent out emails personalized on the basis of customer behavior.
Emails personalized on the basis of customer journeys saw a 100% decrease in unsubscription rates compared to generic emails.
Travel and Hospitality brands that sent out personalized emails based on customer attributes observed a 5.13x increase in conversions.
We found that behavior-based and journey-based emails sent by BFSI brands saw a 2.1x and 4.35x uplift in open rates, respectively!
A staggering 59.12x uplift in coversions was witnessed by Retail and E-commerce brands that sent out emails personalized on the basis of customer behavior.
Emails personalized on the basis of customer journeys saw a 100% decrease in unsubscription rates compared to generic emails.
Travel and Hospitality brands that sent out personalized emails based on customer attributes observed a 5.13x increase in conversions.
Use behavior-based emails to offer simplified, step-by-step guides on new and existing products, such as loan calculators or investment planning tools, based on customer engagement rates.
Attribute-based emails have a low unsubscribe rate (0.10%) and a steady conversion rate (8%). Simplify customer retention strategies by focusing these emails on personalized discounts or loyalty rewards, which enhances customer satisfaction and encourages repeat purchases.
Integrate emails with other channels, such as push notifications or in-app messaging. Cross-channel synergy simplifies the customer experience by delivering consistent, relevant content across platforms.
Behavior-based emails have the highest CTOR (9%). Simplify by automating time-sensitive offers like last-minute deals or seasonal promotions based on customer actions.
Use behavior-based emails to offer simplified, step-by-step guides on new and existing products, such as loan calculators or investment planning tools, based on customer engagement rates.
Attribute-based emails have a low unsubscribe rate (0.10%) and a steady conversion rate (8%). Simplify customer retention strategies by focusing these emails on personalized discounts or loyalty rewards, which enhances customer satisfaction and encourages repeat purchases.
Integrate emails with other channels, such as push notifications or in-app messaging. Cross-channel synergy simplifies the customer experience by delivering consistent, relevant content across platforms.
Behavior-based emails have the highest CTOR (9%). Simplify by automating time-sensitive offers like last-minute deals or seasonal promotions based on customer actions.
Email marketing statistics were analyzed from over 17.3 billion emails globally to bring you insights at scale.
Discover how our solutions can drive your success. Connect with our experts today for personalized guidance.
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