KEY FINDINGS
Uninstall trends for e-commerce apps in SEA and factors influencing these trends such as sessions, transactions, notifications, device type, user demographics, and more.
INSIGHTS
Actionable data-backed insights to optimize your app user engagement strategy.
BEST PRACTICES
Tips to translate these insights into real and measurable engagement campaigns.
Most users uninstall an app within the first two weeks of install.
The highest number of uninstalls takes place on Sundays.
and economical when compared to re-installed users.
Users that perform at least one transaction on the day of app install are more likely to be retained.
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