Personalization Pulse Check 2023

Personalization is the process of customizing your marketing communications and customer experience across all touchpoints in the customer journey. It involves leveraging customer insights to understand the unique preferences and expectations of your customers and then tailoring the customer journey based on this information.

Personalization makes your brand and its offering more relevant and appealing to your customers. Personalization efforts make your customers feel valued and improve customer satisfaction. In the long term, it helps in driving retention and increasing the customer lifetime value.

Personalization can be done in multiple ways. For example on the basis of the customer’s name, shopping behavior, previous searches, purchase history, known interests and preferences, location, and more. For executing personalization efforts successfully, having customer data is the key. Based on this information you can determine customer expectations in terms of how many times you should communicate with your customer, when is the best day and time to send them brand communication, which channels should be used, and so on. Accordingly, you can create a personalized experience by sending them personalized content, product recommendations, discounts, and more.

The Personalization Pulse Check Report 2023 for Europe helps brands understand the  sentiment of European customers around personalization and how to provide them a hyper-personalized, omnichannel, and seamless customer experience. It covers the findings of a recent survey run by MoEngage on 1,000 European B2C customers to understand customer expectations, engagement preferences, personalization needs, and what European consumers consider as personal vs what comes across as ‘too’ personal, so that brands can learn how to maintain a balance between privacy and personalization.

The Personalization Pulse Check Report 2023 for North America helps brands understand the sentiment of American and Canadian customers around personalization. It covers the insights from a recent survey run by MoEngage on 2,000 North American customers to identify customer expectations from brand communication, top frustrations, engagement patterns, and so on. The report also covers actionable strategies on setting up a successful growth engine with the help of personalization.

The Personalization Pulse Check Report 2023 for Latin America provides you access to the latest personalization trends and strategies for Latin America. This report includes the results of a survey of 1,000 Brazilian and Mexican consumers to help brands decode consumer expectations from personalization, in order to provide them a curated experience.

This report also covers answers to all your pressing questions around Latin American consumers, such as what delights them, what frustrates them, how personal they want you to be, where they would like to receive communication from you, and so on.