Seize The Moment With In-app Messaging

The perfect time to build deep relationships with customers is when they open your app. Win their undivided attention through in-app messages that resonate with them.

    Deliver an engaging in-app experience

  • Open new channels to communicate

    Unlock more channels to connect with your customers. Use in-app message to obtain your customer’s permission to send alerts, offers, and updates through SMS, Push, Email, and WhatsApp.

  • Spot-on recommendations in real time

    Engage with your customer at the perfect moment and drive more conversions, through real-time product or content recommendations.

  • Boost your popularity

    Ask your customers to rate your app - just after you have delighted them. Win more stars and improve your app store popularity.

  • Drive referrals and organic growth

    Ask your most loyal and happy customers to refer their friends and win more high-quality customers, without spending a dime.

Create an amazing first impression and set the stage for a long term relationship with your customers. Use in-app messages to welcome new customers, understand their preferences, and help them discover the most important features of your app.

Create beautiful in-app messages in minutes

  • With MoEngage you can easily create the perfect in-app message and deliver it to just the right segment of customers in a matter of minutes. You will have more time to spend obsessing over your customers, iterating different campaigns, and improving their experience.

Personalize the app experience in real-time

  • Craft personalized in-app messages based on your customer’s demographics, behavior, and app usage patterns. Deliver it instantly as every second can impact the customer experience.

Measure and optimize faster

  • Get a detailed analysis of your in-app channel performance. Derive valuable insights like impressions, clicks, conversions, unique customers who converted, etc. Fine-tune your campaigns based on these insights to improve engagement.

Create beautiful in-app messages in minutes

  • With MoEngage you can easily create the perfect in-app message and deliver it to just the right segment of customers in a matter of minutes. You will have more time to spend obsessing over your customers, iterating different campaigns, and improving their experience.

Personalize the app experience in real-time

  • Craft personalized in-app messages based on your customer’s demographics, behavior, and app usage patterns. Deliver it instantly as every second can impact the customer experience.

Measure and optimize faster

  • Get a detailed analysis of your in-app channel performance. Derive valuable insights like impressions, clicks, conversions, unique customers who converted, etc. Fine-tune your campaigns based on these insights to improve engagement.

What top brands say about MoEngage

profit rate2.5x

increase in CTR through personalized engagement campaigns

quote

Most of the marketing strategies that we wanted to implement wouldn’t have been possible if we didn’t have a platform with good UI and UX. MoEngage platform and it's UI/UX is extremely straightforward and easy to use. Also, their support team is very prompt and accessible at all times.

Muhammed Juliansyah Pratama

Notifications Marketing, Bukalapak

Straight from the editor’s desk

Here are some actionable resources on in-app messaging that we've curated for you

Frequently asked questions

What is an in-app message/notification?

Marketers use in-app messaging to engage customers with messages within the app. This includes customer onboarding, special offers, referral codes, loyalty program details, etc. In-app messages help in interacting with app customers by providing a personalized experience through creative messages that can include animations, images or videos. You can boost the time spent by customers in your app, thereby retaining them and increasing the Lifetime Value (LTV) of customers through such messages.

What is in-app alert?

You can create in-app alerts, which are messages to drive your app customers to perform actions when they are inside your app. This can be either rating your app on Play Store or the App Store or a prompt in e-commerce app that says the sale is going to end in two days. Such messages can be created using MoEngage's In-app Nativ tool. You can easily keep track of useful data and craft messages that get the attention of customers so that they keep coming back to use your app.

What is the difference between Push Notifications and in-app messages?

Push Notifications are the messages/alerts sent by the app server to the devices of customers including mobile phones, tablets, and desktops. They are shown on the home screen when the customer pulls down the notification slide. In-app notifications are the messages that are prompted when the customers are inside the mobile application. In-app notifications are created to engage customers within the app to maximize the time they spent inside the application. These are visually attractive and they can be used to convey special features and offers inside your app. With the help of MoEngage In-app Nativ, you can easily create such messages within thrirty minutes without the help of developers or designers through itscustomerr-friendly features.

What are the benefits of in-app message?

In-app messages help you to build a rapport with app customers with engaging content shown within the app interface. The benefits are listed below:

  • * Creating a long-lasting impression on customers to convert them to loyal ones.
  • * Providing a personalized customer experience
  • * Getting more in-app customer lifetime value
  • * Boosting your app rating
  • * Guiding customers in buying decisions
  • * Carrying out referral and loyalty programs within the app
MoEngage helps you in designing appealing in-app messages in easy steps and with data metrics to help you keep track of your campaign performance so that you can improve on your customer engagement.

Name different types of in-app message and what they do?

There are many types of in-app messages depending on the type of app. These are:

  • * Welcome Message - This ensures that customers feel valued and get a good first impression of your app
  • * Feedback messages - This can be done to get your customers to rate you on application stores
  • * App Update - You can tell your customers about bug fixes or newer features added in your latest build through such messages
  • * Offers/Sales - You can create urgency with the help of such messages telling customers about flash sales and limited-time offers
  • * Cart Abandonment for e-commerce - If you own e-commerce business, then this can be quite handy to notify customers of the abandoned cart and offers on items added to wish list

Can you list a few in-app messaging use cases?

In-app messaging can be used in the following scenarios:

  • * Flash sale
  • * Version update
  • * One-step checkout in e-commerce apps
  • * Cart abandonment reminder
  • * Feedback for app
  • * Order tracking
  • * Customer support
  • * Festival special discounts/ offers
  • * In-app purchase offers
  • * Referral rewards
  • * Loyalty points
  • * Coupon codes