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MoEngage Inform
Real-Time Multichannel Transactional Alerts
Unified Messaging Infrastructure for Cross-Channel Transactional Alerts.
Deliver time-sensitive transactional alerts across channels instantly.
Save 60% on your SMS and email spends, and 95% of developer bandwidth.
Channel fallback mechanism switches to the next available channel in case of any failed deliveries.
Reach more customers on mobile devices with increased push notification delivery rates.
Supports 30+ service providers with SDKs in all significant languages.
Alerts Delivered
On time, every time
Optimize ROI
Cut costs, Boost returns
Fallback Switch
Switch to next channel on failure
Launch Channels
Go live in minutes
Unified Reporting
Centralized reporting and logs
Multi-Language SDKs
Supports 30+ providers
Cross-Channel Marketing & Analytics
Analyze & Engage
Analyze & Engage
Integrate WhatsApp Business into your strategy. Send behavior-based messages using rich media like images, GIFs, and videos.
View Details Export customer behavior and campaign data in real-time to destinations like data warehouses and analytics platforms using APIs.
View Details Predict customer actions like purchases or dormancy. Use insights to drive upsells, decrease churn, and enhance overall engagement.
View Details Integrate MoEngage with your BI and data visualization platforms. Enable seamless data exchange to optimize insights and reporting.
View Details Create a personalized mobile app feed for customers to discover relevant offers, recommendations, and updates seamlessly.
View Details
Sync valuable customer segments from MoEngage with your tech stack. Use Storyly and AB Tasty integrations to boost engagement.
View DetailsMoEngage Personalize
Website Personalization and A/B Testing
Engage and convert website visitors with personalized web experiences.
Leverage the WYSIWYG editor to create personalized campaigns at scale.
Refine web experiences for customers based on predictions and affinities.
Run A/B tests and optimize with actionable insights.
Personalize for anonymous visitors based on device, location, traffic source, and more.
Personalized
Content for every visitor
Build Instantly
With a no-code visual editor
Boost Conversions
Optimize results with A/B testing
Go Live
Campaigns in minutes
Integrate WhatsApp Business into your engagement strategy seamlessly with WhatsApp Native. Send WhatsApp messages based on customer behavior, enhance your interactions with rich media messages interspersed with images, GIFs, videos, and graphics, and optimize your engagement with A/B testing and in-depth analytics.
Export customer behavior and campaign data in real-time to multiple destinations like data warehouses, customer data platforms, analytics platforms, and more with APIs.
Predict how likely each customer is to purchase, go dormant, or perform a custom action. Use these insights to drive upsells or reduce churn.
Integrate MoEngage seamlessly with business intelligence and data visualization platforms from your tech stack.
Create a personalized mobile app feed for customers to discover relevant offers, recommendations, and updates seamlessly.
Easily sync and send customer segments from MoEngage to your tech stack. Quickly create custom destinations or integrate with tools like Storyly, AB Tasty, and more for seamless sync. Enhance your tools for targeted engagement and informed decisions.
Talk to us for a scalable, secure solution that grows with your business.
end consumers per month
messages per minute
MAUs engaged
data points analyzed monthly
messages sent every second
Trusted by 1350+ consumer brands worldwide
Monthly Tracked Users (MTUs)  MTU (Monthly Tracked User) counts each unique user actively engaged or monitored within our platform each month | Growth | Enterprise |
|---|
| Mobile App Push Notifications Send personalized, rich and timely push notifications to Android and iOS App users |  | |
| Web Push Notifications Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey. | | |
| Email Craft contextual emails that align with the customer journey and their behavior across all touchpoints. | | |
| SMS Delivery time sensitive text messages as a fall back to other channels like email and push notifications | | |
| In-app Messages Show personalized in-app prompts inside the mobile app to drive conversions | | |
| On-site Messages Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys | | |
| Cards Build a newsfeed or local notification center in your app | Add-on | Add-on |
| Whatsapp Native Include WhatsApp within your cross-channel campaigns and send timely updates, alerts and offers | Add-on | Add-on |
| Personalize Create multi-channel connected experiences that bridge the gap between your user's needs and the product experience | Add-on | Add-on |
| Facebook Audience Sync Retarget your users through Facebook ads and bring them back to your app or site | | |
| Google Ads Audience Sync Retarget your inactive or anonymous users through Google Ads and reduce churn | | |
| Webhooks A versatile solution to send data to own or 3rd party services | | |
| Key Metrics Provides important and necessary information for day-to-day use | | |
| Acquisition Analytics Understand which acquisition campaigns or channels are giving you better ROI | | |
| Uninstall Analytics Visualise patterns behind the users uninstalling your mobile apps | | |
| Custom Dashboards Create custom reports and group multiple reports into a custom dashboard | Add-on | Add-on |
| User Analysis Understand user preferences and run targeted campaigns that are powered by them | Add-on | Add-on |
| Behavior Analytics Understand user behavior by analyzing their actions, user attributes and device attributes | Add-on | Add-on |
| Funnels Get insights into how users interact with your app through their lifecycle | Add-on | Add-on |
| Retention Understand the characteristics of your loyal and repeat users | Add-on | Add-on |
| Session and Source Find out which sources bring in your users and how long they use your app | Add-on | Add-on |
| User Paths Remove the guesswork out of user journeys with forward and reverse user path analysis | Add-on | Add-on |
| Open Analytics Easily integrate with your Redash instance for custom visualization options | Add-on | Add-on |
| Attribute Segmentation Create segment based on user demographics and profile attributes | | |
| Behavioral Segments Create segments based on user interactions across all touchpoints | | |
| Offline Segment Uploads Import segments from an offline analysis | | |
| RFM Segments RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc. | | |
| Affinity Segments Target your users based on their personalities, lifestyles, beliefs, and choices | | |
| Broadcast Message to a Segment Send one-time message to your users now or at a scheduled time | | |
| Event Triggered Messages Automatically trigger personalized messages based on user interactions | | |
| Location Triggered Messages Personalized communication based on your user's location | | |
| Device Triggered Messages Immediately notify the users when the leave the app even they are not connected to internet | | |
| Business Event Triggered Messages Remind users when items are back in stock or when there is a price drop | | |
| Campaign Tags Organise your campaigns by tags for better discovery and advanced reporting | | |
| Campaign Control Groups Measure the uplift from a campaign | | |
| Global Control Groups Turn off all communications to a random userbase or a select list of users and measure uplift | | |
| Rich Push Templates Stand out from the crowd with rich push notification templates | | |
| Push Amplification+ Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25% | | |
| Personalised Message Previews See the preview of your personalised message for any user | | |
| Email Inbox Previews Visualise your emails across multiple devices and email clients before launching | | |
| Localization Create sub segments based on location, language and target them in a single campaign | | |
| A/B Testing Experiment with multiple varations of content | | |
| Delivery Controls Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed | | |
| Campaign Analytics Analyze reach, open rates, CTRs and conversions of your campaigns | | |
| Campaign Attribution Understand the real impact of your campaign by switching between All Interactions or Last Interaction Models | | |
| Campaign Reports Share reports with the team on a regular basis - automatically | | |
| Preference Management Manage the Push, Email, SMS preferences of the users | | |
| Campaign Statistics dashboard Single snapshot of all your campaigns and channels. | | |
| Push and SMS Template API's Update your messaging templates directly from an external system | | |
| Alert Management Configure and receive alerts when there are changes in the system that you would like to monitor and act upon proactively | System Alerts | System & Custom Alerts |
| UTM Tracking Add Static Account Level and Dynamic campaign level UTM parameters to all links to seamlessly attribute traffic sources | | |
| Email Domain Reputation Tracking Availability of domain reputation data in the dashbooard so that Marketers can make informed decisions and improve email open rates | | |
| Content Blocks Reuse the same content across multiple campaigns | | |
| Cross-channel Workflow Builder Create cohesive cross-channel campaigns using an easy-to-use journey builder | | |
| A/B Testing Branches Test multiple flow path to identify the best performing action | | |
| Wait Till An Action or Certain Time Period Schedule the next action for the user in a flow after a certian period or an action | | |
| Conditional Split Split users within a flow based on their profile data or actions | | |
| Error Log Debug errors in the flow seamlessly before publishing | | |
| Flow Sunsetting Force stop all activities in a flow or only stop new users entering the flow | | |
| Debug Flows Understand how users are traversing in a published flow | | |
| Flow Versioning Experiment with ease on your live Flows | | |
| Performance Analytics Detailed analysis or how users are navigating through the flow and individual campaign performance | | |
| Flow Templates Inspiration for crafting your flows based on your goals | | |
| In-Session Attributes Target website visitors based on current session attributes such as Time, Location, Device UTM properties | Add-on | Add-on |
| In-Session User Behavior Target website visitors based on their actions within the current session | Add-on | Add-on |
| Multi-channel unified experiences (Web, App & others) Run consistent personalization experiences across channels such as Web, App, TV Apps, Kiosks & others | Add-on | Add-on |
| Visual Website Editor Point and click editor to modify various elements of your website without intervention of IT | Add-on | Add-on |
| Custom HTML/JS For advanced use cases, you get to modify/add to your website HTML and JS | Add-on | Add-on |
| Product Recommendations Show personalized recommendations to each user based on their past and current session behavior | Add-on | Add-on |
| Single API for Cross-Channel Messaging Build, iterate and scale your transactional messaging across channels with a single API | Add-on | Add-on |
| Channel Fallback Save costs and improve user experience by sending your messages through an optimal channel | Add-on | Add-on |
| Personalization Support Improve the message relavancy by including the user data available within the User Profiles | Add-on | Add-on |
| Logs and Reporting Unifies all your alert logs, across channels and providers, in a single dashboard—making it possible to debug issues in real-time | Add-on | Add-on |
| Trigger Delay and Content Optimization Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions | | |
| Predictions Predict which users are likely to churn, uninstall, convert or perform any specific activity | Add-on | Add-on |
| Intelligent Path Optimizer Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both | | |
| Proactive Assistant Key actionable insights to amplify your marketing efforts | | |
| Best Time to Send Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response | | |
| Most Preferred Channel Send the message on the channel a user is most likely engage with | | |
| Next Best Action in Flows Target the users on their preferred channel at the best time they are likely to engage | | |
| Merlin AI Copywriter Generate high-quality written content leveraging LLM, Keyword analysis & easy to use prompt builder | | |
| User Attributes Personalize messages with attributes such as Name, City, Wallet Balance | | |
| Event Attributes Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization | | |
| Item Attribute based catalog filters Show recommended products from your catalog filtering based on item attributes such as Category, Brand, Availability, Price | | |
| User action based catalog filters Show recommended products from your catalog filtering based on user actions such as Add to Cart, Add to Wishlist, Not Purchased | | |
| Content API Plug in your APIs to send highly personalized recommendations | | |
| AI Recommendations AI powered product recommendations to improve the likelihood of user coverting | | Add-on |
| File User Imports Directly import user data to MoEngage by uploading a csv file | | |
| AWS Data Imports Import users and events through flat files | | |
| Data Management Manage the consumption and visibility of various user attributes and events sent to MoEngage | | |
| Segment User Exports Export the users in the segment from the dashboard | | |
| Streams Exports events from MoEngage to external sources in near real-time | Add-on | Add-on |
| Data Warehouse Exports Periodically exports MoEngage events to S3, RedShift, GCS or BigQuery | Add-on | Add-on |
| Outbound Data Sync Send user segments created and used in MoEngage to any destination at a schedule | Add-on | Add-on |
| App Marketplace Curated ecosystem of technology partners to help you easily integrate and amplify your customer engagement strategy | | |
| Single Sign-On (SSO) Let your teams access MoEngage dashboard with single sign-on | | |
| 2-Step Verification Secure your user data with two-factor authentication | | |
| One Time Password (OTP) Verification Logging in from a new location or a new device requires further authentication using an OTP sent to your email address | | |
| Audit Logs Centralized trail of all activity in your MoEngage account | | |
| Firewall Limit and control access to your MoEngage account to only trusted IP addresses | | |
| PII Data Encryption Store customer data in an encrypted format in MoEngage servers | | |
| PII Masking Restrict the visibility of user data from certain users in your organisation | | |
| PII Tokenized Sending Send email and sms to your users without sending their email addresses and Mobile number to MoEngage | Add-on | Add-on |
| Access Roles Define specific roles for dashboard users and control access based on roles | | |
| Teams Create multiple teams in the same account, with access control of campaigns managed by different business groups | | |
| Campaign Approval Workflow Setup a maker-checker approach to review campaigns before publishing | | |
| Online User/Developer Guide Extensive documentation to support your growth journey and self-serve implementation | | |
| Online Helpdesk Support Email support for assistance on platform queries | | |
| Access to Growth Academy and Knowledge Resources Access to hand-picked content to up-skill yourself on everything Customer Engagement | | |
| Implementation Services Expert guidance to help you with the onboarding | ||
| Consultation Services and Business Reviews Unlock growth potential, accelerate results and sustain success |
Experience MoEngage with a Demo
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.
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