Jan 20, 2023
India is home to over 800 consumer brands with a whopping 66 billion U.S. dollars market size in 2023. The market is buzzing with potential, fueled by a rising consumer population and increased disposable income. With the increased competitiveness in the market, brands are going above and beyond when it comes to introducing more and more products that are a hit from the get-go. So we spoke to Sanmaya Biswal (D2C Growth and Retention, What's Up Wellness) to get understand some of his tried and tested strategies for cracking the code to successful product launches in this growing landscape.
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Sanmaya handles the D2C Growth and Retention for the Healthcare brand, What's Up Wellness, and has extensive experience in the retail and apparel industry.
Shipra handles Content Marketing for India at MoEngage. With over five years of experience in Brand Communication, Public Relations, and Customer Marketing (B2B and B2C), using data to create insightful content is a passion of hers.
