Oct 26, 2021
In this episode, we’re looking at the festive season in the Middle East, trends that have emerged in the retail and e-commerce space, impact of White Wednesday and other shopping events, learnings from 2020, along with predictions for 2021, best practices on data-driven campaign framing for holidays and tips on media and channel mix.
01:21:45Sep 23, 2021
25:48Oct 11, 2021
55:34Sep 29, 2021
52:41Oct 05, 2021
44:49Aug 10, 2021
Shyam Sunder is one of the leading marketers in the Middle East region with rich experience in building successful brands across sectors and markets. Shyam is an Executive Member of the Marketing Society, an Industry Tutor, a regular columnist at Campaign Middle East and speaks at leading marketing and advertising forums and institutes. He was listed in the Top Marketers in GCC by Gulf Marketing Review and recognized as the Top 10 Clients by the B&W Report. The first half of his career was in advertising, having started with DDB in India building several businesses including Citibank, Apple and Henkel. Shyam went on to become the Country Head of a leading Brand Activation agency before moving to Brand Management in Dubai.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
