Feb 23, 2022
Brands have shifted the focus from only customer acquisition to education and engagement. D2C brands are great examples. To shed more light on the topic, we speak to Dhiraj Jain, CEO and Co-founder of dotkonnekt, an experiential commerce platform, purpose-built to provide unique D2C experiences attracting and engaging customers.
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Dhiraj is a seasoned Retail & Consumer industry leader with 20+ years of experience in building and scaling businesses at the intersection of strategy, product, and technology. His innate capability to lead and always challenge the status quo in the Retail & Consumer space led him to co-found dotkonnekt, amid the COVID-19 pandemic, with a mission to turbo-charge growth for innovative brands in this Decade of D2C. Having led global Retail product management & business solutions teams at  Infosys, Wipro, TCS, and Tech Mahindra, Dhiraj is passionate about the infinite possibilities at the intersection of business and technology, and the potent mix of the art of storytelling & the science of technology to fuel exponential business growth. With pay-it-forward philosophy at heart, Dhiraj mentors tech startups at NASSCOM Deeptech Club.
Creates and builds insightful content for the B2B/B2C marketing community by the day, moonlights as a pop culture aficionado by the night. Published author with global and national publications like e27, TechInAsia, Yourstory, Tripoto, Huffington Post, and YouthKiAwaaz. Can be found binging on Sci-Fi and High Fantasy when not churning content.
