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Key Holiday Trends for Retail and E-commerce Industry for Festive Season 2021

Holiday Marketing Marketing Strategies

Hosted by Shalini Devji-Jethwa

Also available on:

New

What You Need to Know Before Planning Holiday Engagement Campaigns

Oct 05, 2021

In this episode, we talk to Simon Calvert, Board Advisor, Future Today Retail Consultancy, and discuss trends for holidays 2021, expected consumer spending patterns, importance of an insights-led approach to holiday planning, and data points that can be used to optimise holiday engagement.

Key Takeaways

00:01:50
00:04:13
00:08:12
00:13:01
00:17:21
00:21:56
00:24:39
00:26:30
00:30:52
00:32:11
00:35:28
00:40:27
00:44:52

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Narrator and Guests

Simon Calvert

Board Advisor,

Future Today Retail Consultancy
Shalini Devji-Jethwa

Director of Marketing, Europe,

MoEngage

Simon is a retail leader with expertise in merchandising, e-commerce, marketing, supply chain and logistic, with over two decades of experience working with brands like Gift Universe Group and Bonmarche. Simon currently serves as the board advisor of FUTURE TODAY RETAIL CONSULTANCY LIMITED, a retail company Simon founded where he advises retailers on new operating models and helps technology businesses with retail and solution development.

Shalini is a passionate marketer and brings with her over 10 years of experience working for a number of leading SaaS companies. Her expertise spans demand generation, PR, content strategy, field, and digital marketing. Currently, Shalini heads up the European marketing division at MoEngage.