Actionable Strategies and Growth Hacks to Convert Free Users to Paid Subscribers

Marketing Strategies

Hosted by Meagan White

Also available on:

Narrator and Guests

Fouad Saeidi

Founder and CEO,

App Growth Network
Meagan White

Senior Director of Marketing, North America,

MoEngage

In terms of specific tactics that work well in converting free users to paid subscribers, knowing the kind of users you're dealing with is important. Have a concrete follow-up plan on day three or day seven, or one or two days before the subscription is expiring. Obviously, we don’t want to offer too much because you won’t be able to monetize well then. Focus a lot on the value that the product is giving you. So, for a meditation app, use reminders like ‘Did you enjoy the meditation’ and ‘Would you come back tomorrow?', try to get a lot of feedback from them earlier, ahead of time so that you know where you stand before you offer any promotion to them later on.

Fouad Saeidi

Founder and CEO, App Growth Network

Key Takeaways

Customer Lifecycle: How it varies across industries and its impact on converting free subscribers to paid users
Tactics and strategies that have worked well for converting free to paid users
Interesting free-to-paid user conversion campaign ideas
Pitfalls to avoid when running free-to-paid user conversion campaigns
Best practices for running free-to-paid conversion campaigns

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