PLANS & PACKAGES
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end consumers per month
MAUs engaged
data points analyzed monthly
messages sent every second
Trusted by 1350+ consumer brands worldwide
Monthly Tracked Users (MTUs)
MTU (Monthly Tracked User) counts each unique user actively engaged or monitored within our platform each month
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Mobile App Push Notifications
Send personalized, rich and timely push notifications to Android and iOS App users
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Web Push Notifications
Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey.
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Email
Craft contextual emails that align with the customer journey and their behavior across all touchpoints.
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SMS
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
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In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
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On-site Messages
Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys
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Cards
Build a newsfeed or local notification center in your app
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Whatsapp Native
Include WhatsApp within your cross-channel campaigns and send timely updates, alerts and offers
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Personalize
Create multi-channel connected experiences that bridge the gap between your user's needs and the product experience
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Facebook Audience Sync
Retarget your users through Facebook ads and bring them back to your app or site
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Google Ads Audience Sync
Retarget your inactive or anonymous users through Google Ads and reduce churn
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Webhooks
A versatile solution to send data to own or 3rd party services
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Key Metrics
Provides important and necessary information for day-to-day use
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Acquisition Analytics
Understand which acquisition campaigns or channels are giving you better ROI
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Uninstall Analytics
Visualise patterns behind the users uninstalling your mobile apps
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Custom Dashboards
Create custom reports and group multiple reports into a custom dashboard
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User Analysis
Understand user preferences and run targeted campaigns that are powered by them
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Behavior Analytics
Understand user behavior by analyzing their actions, user attributes and device attributes
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Funnels
Get insights into how users interact with your app through their lifecycle
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Retention
Understand the characteristics of your loyal and repeat users
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Session and Source
Find out which sources bring in your users and how long they use your app
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User Paths
Remove the guesswork out of user journeys with forward and reverse user path analysis
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Open Analytics
Easily integrate with your Redash instance for custom visualization options
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Attribute Segmentation
Create segment based on user demographics and profile attributes
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Behavioral Segments
Create segments based on user interactions across all touchpoints
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Offline Segment Uploads
Import segments from an offline analysis
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RFM Segments
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
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Affinity Segments
Target your users based on their personalities, lifestyles, beliefs, and choices
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Warehouse Segments
Create segments on MoEngage based on data from your data warehouse without the hassles of moving it to MoEngage
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Broadcast Message to a Segment
Send one-time message to your users now or at a scheduled time
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Event Triggered Messages
Automatically trigger personalized messages based on user interactions
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Location Triggered Messages
Personalized communication based on your user's location
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Device Triggered Messages
Immediately notify the users when the leave the app even they are not connected to internet
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Business Event Triggered Messages
Remind users when items are back in stock or when there is a price drop
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Campaign Tags
Organise your campaigns by tags for better discovery and advanced reporting
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Campaign Control Groups
Measure the uplift from a campaign
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Global Control Groups
Turn off all communications to a random userbase or a select list of users and measure uplift
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Rich Push Templates
Stand out from the crowd with rich push notification templates
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Push Amplification+
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
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Personalised Message Previews
See the preview of your personalised message for any user
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Email Inbox Previews
Visualise your emails across multiple devices and email clients before launching
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Localization
Create sub segments based on location, language and target them in a single campaign
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A/B Testing
Experiment with multiple varations of content
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Delivery Controls
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
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Campaign Analytics
Analyze reach, open rates, CTRs and conversions of your campaigns
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Campaign Attribution
Understand the real impact of your campaign by switching between All Interactions or Last Interaction Models
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Campaign Reports
Share reports with the team on a regular basis - automatically
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Preference Management
Manage the Push, Email, SMS preferences of the users
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Campaign Statistics dashboard
Single snapshot of all your campaigns and channels.
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Push and SMS Template API's
Update your messaging templates directly from an external system
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Alert Management
Configure and receive alerts when there are changes in the system that you would like to monitor and act upon proactively
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System Alerts
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System & Custom Alerts
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UTM Tracking
Add Static Account Level and Dynamic campaign level UTM parameters to all links to seamlessly attribute traffic sources
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Email Domain Reputation Tracking
Availability of domain reputation data in the dashbooard so that Marketers can make informed decisions and improve email open rates
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Content Blocks
Reuse the same content across multiple campaigns
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Landing Pages
Create engaging and dynamic webpages to enrich a customer profile or better engage with the customers
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Cross-channel Workflow Builder
Create cohesive cross-channel campaigns using an easy-to-use journey builder
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A/B Testing Branches
Test multiple flow path to identify the best performing action
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Wait Till An Action or Certain Time Period
Schedule the next action for the user in a flow after a certian period or an action
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Conditional Split
Split users within a flow based on their profile data or actions
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Error Log
Debug errors in the flow seamlessly before publishing
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Flow Sunsetting
Force stop all activities in a flow or only stop new users entering the flow
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Debug Flows
Understand how users are traversing in a published flow
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Flow Versioning
Experiment with ease on your live Flows
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Performance Analytics
Detailed analysis or how users are navigating through the flow and individual campaign performance
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Flow Templates
Inspiration for crafting your flows based on your goals
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In-Session Attributes
Target website visitors based on current session attributes such as Time, Location, Device UTM properties
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In-Session User Behavior
Target website visitors based on their actions within the current session
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Multi-channel unified experiences (Web, App & others)
Run consistent personalization experiences across channels such as Web, App, TV Apps, Kiosks & others
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Visual Website Editor
Point and click editor to modify various elements of your website without intervention of IT
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Custom HTML/JS
For advanced use cases, you get to modify/add to your website HTML and JS
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Product Recommendations
Show personalized recommendations to each user based on their past and current session behavior
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Single API for Cross-Channel Messaging
Build, iterate and scale your transactional messaging across channels with a single API
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Channel Fallback
Save costs and improve user experience by sending your messages through an optimal channel
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Personalization Support
Improve the message relavancy by including the user data available within the User Profiles
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Logs and Reporting
Unifies all your alert logs, across channels and providers, in a single dashboard—making it possible to debug issues in real-time
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Trigger Delay and Content Optimization
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
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Predictions
Predict which users are likely to churn, uninstall, convert or perform any specific activity
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Intelligent Path Optimizer
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
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Proactive Assistant
Key actionable insights to amplify your marketing efforts
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Best Time to Send
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response
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Most Preferred Channel
Send the message on the channel a user is most likely engage with
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Next Best Action in Flows
Target the users on their preferred channel at the best time they are likely to engage
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Merlin AI Copywriter
Generate high-quality written content leveraging LLM, Keyword analysis & easy to use prompt builder
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User Attributes
Personalize messages with attributes such as Name, City, Wallet Balance
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Event Attributes
Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization
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Item Attribute based catalog filters
Show recommended products from your catalog filtering based on item attributes such as Category, Brand, Availability, Price
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User action based catalog filters
Show recommended products from your catalog filtering based on user actions such as Add to Cart, Add to Wishlist, Not Purchased
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Content API
Plug in your APIs to send highly personalized recommendations
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AI Recommendations
AI powered product recommendations to improve the likelihood of user coverting
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Coupon Management
Efficiently manage coupon lists, which are generated via your internal system or third-party vendors
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File User Imports
Directly import user data to MoEngage by uploading a csv file
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AWS Data Imports
Import users and events through flat files
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Data Management
Manage the consumption and visibility of various user attributes and events sent to MoEngage
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Segment User Exports
Export the users in the segment from the dashboard
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Streams
Exports events from MoEngage to external sources in near real-time
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Data Warehouse Exports
Periodically exports MoEngage events to S3, RedShift, GCS or BigQuery
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Outbound Data Sync
Send user segments created and used in MoEngage to any destination at a schedule
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App Marketplace
Curated ecosystem of technology partners to help you easily integrate and amplify your customer engagement strategy
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Single Sign-On (SSO)
Let your teams access MoEngage dashboard with single sign-on
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2-Step Verification
Secure your user data with two-factor authentication
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One Time Password (OTP) Verification
Logging in from a new location or a new device requires further authentication using an OTP sent to your email address
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Audit Logs
Centralized trail of all activity in your MoEngage account
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Firewall
Limit and control access to your MoEngage account to only trusted IP addresses
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PII Data Encryption
Store customer data in an encrypted format in MoEngage servers
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PII Masking
Restrict the visibility of user data from certain users in your organisation
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PII Tokenized Sending
Send email and sms to your users without sending their email addresses and Mobile number to MoEngage
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Access Roles
Define specific roles for dashboard users and control access based on roles
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Teams
Create multiple teams in the same account, with access control of campaigns managed by different business groups
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Campaign Approval Workflow
Setup a maker-checker approach to review campaigns before publishing
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Online User/Developer Guide
Extensive documentation to support your growth journey and self-serve implementation
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Online Helpdesk Support
Email support for assistance on platform queries
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Access to Growth Academy and Knowledge Resources
Access to hand-picked content to up-skill yourself on everything Customer Engagement
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Implementation Services
Expert guidance to help you with the onboarding
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Consultation Services and Business Reviews
Unlock growth potential, accelerate results and sustain success
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Experience MoEngage with a Demo
MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.