Pay as you Grow

Get started for free. Credit card not required.


Upto 10,000 Monthly Tracked Users (MTUs)

  • Behavioral SegmentationCreate segments based on user interactions across all touchpoints

  • Cross-Channel EngagementCommunicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages

  • Campaign AnalyticsAnalyze reach, open rates, CTRs, and conversions of your campaigns

  • Connectors: Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy

  • Frequency Capping, Throttling, and DNDAvoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed

  • Self-serve Knowledge BaseExtensive documentation to support your growth journey

  • API AccessData, and transactional APIs

  • Email Support


Everything in the Starter Plan +

  • Smart TriggersAutomatically trigger personalized messages based on user interactions

  • A/B, and Multivariate Testing

  • Geo-fencingPersonalizes communication based on your user's location

  • Dynamic Recommendation PlatformUse our APIs to sync your content library to send personalized recommendations

  • Flows: Cross-channel Journey BuilderCreate cohesive cross-channel campaigns using an easy-to-use journey builder

  • Sherpa: AI-based Time, and Content OptimizationMachine learning algorithms that auto-optimizes the message variant, and the delivery time for higher conversions

  • Push Amplification+Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%

  • User ImportsImport user actions, attributes, and behaviours from other systems, and segments

  • Real-time Device Triggers, and Exit Intent Push NotificationsTrigger notifications instantly based on a user interaction, even when the user is not on your app or site

  • LocalizationCreate sub segments based on location, language, and target them in a single campaign

  • Named Account Manager

  • Email, and Push Delivery AdvisoryGet expert guidance from the MoEngage team, and improve your domain reputation, email deliverability,, and push delivery rates

  • Consulting Services, and Quarterly Business Reviews


Everything in the Growth Plan +

  • TeamsCreate multiple teams in the same account, with access control of campaigns managed by different business groups

  • Campaign Approval WorkflowsSetup a maker-checker approach to review campaigns before publishing

  • Single Sign-on, and Two-factor AuthenticationSecure your user data with two-factor authentication, and let your teams access MoEngage dashboard with single sign-on

  • Dynamic Product MessagingSync your product catalog with MoEngage, and send recommendations to your users that are spot-on

Take a look at a detailed plan comparison, and choose the one that best fits your needs!

Available Add-ons

Advanced Analytics

Analytics, and Engagement in one single-dashboard. View conversion funnels, analyze cohorts, identify behavioral trends, and setup custom dashboards. Identify the drop-off points of different user segments and set up cross-channel campaigns in a few clicks, without having to switch between multiple tools.

Open Analytics

Easily integrate with popular data visualization tools for better underst, anding, and more intuitive data insights. In addition to our native reports, plug-in tools like Tableau, Google Data Studio, Qlik, Looker,, and Redash to get a wider range of visualization options.

Join 1000+ other businesses that are personalizing every user interaction through intelligent customer engagement

Drive customer engagement with MoEngage

  • Forever free upto 10,000 monthly customers
  • No credit card required
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Frequently asked questions

What are MTUs?

MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one session (or) a defined event in a single calendar month. We count a user only once per month, even if they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such as notification received, email sent, uninstall events, and user attribute updates) do not count towards your MTU calculation.

What if I cross the 10,000 MTUs on the FREE plan?

Once you cross 10K MTUs, a Growth Consultant from MoEngage will get in touch with you to discuss an upgrade.

What is your cancellation policy?

We have a minimum commitment of 1 year for our Growth and Enterprise plan customers. The terms, and conditions mutually agreed upon in the contract will apply if you wish to cancel the contract mid-term.

Is my user data or customer data safe?

To comply with the privacy regulations, you’ll have complete control, and can choose the data you choose to include on our platform. We are compliant with privacy laws such as the EU-US Privacy Shields, and GDPR. Learn more about our security.

Can I purchase features as Add-ons?

Absolutely, please get in touch with our team if you want to add / drop features from our plans. We are happy to build a custom quote for you.

Where are your data centers located?

We currently rely on AWS for our infrastructure needs. We have separate data centers in EU, North America, and India to serve our customers in the respective regions. AWS being one of the world’s most secure cloud-based storage services, we ensure your data is completely secure. AWS provides comprehensive security, and compliance capabilities that meet even the most stringent regulatory requirements.