Reach More Customers

Between 40% - 70% of Android customers do not receive your push notifications due to device and network restrictions. With Push Amplification+, you can reach these customers and see an immediate uplift in retention rates.

Right way to measure delivery rates

  • Your push notifications are only good if your customers receive it. MoEngage measures delivery rates based on when your customers receive it and not when you send it.

Increase reach on Chinese OEMs

  • Chinese OEMs restrict or ‘kill’ background processes that affect push notification delivery. With Push Amplification+ you can overcome these restrictions to deliver 40% more push notifications.

Engage both active and inactive customers

  • Witness a 50% uplift in delivery for 30-day active customers and 40% uplift for inactive customers.

Measure uplift

  • Powerful analytics that track the uplift in push notification delivery rates and the consequent improvement in clicks and conversions.

Right way to measure delivery rates

  • Your push notifications are only good if your customers receive it. MoEngage measures delivery rates based on when your customers receive it and not when you send it.

Increase reach on Chinese OEMs

  • Chinese OEMs restrict or ‘kill’ background processes that affect push notification delivery. With Push Amplification+ you can overcome these restrictions to deliver 40% more push notifications.

Engage both active and inactive customers

  • Witness a 50% uplift in delivery for 30-day active customers and 40% uplift for inactive customers.

Measure uplift

  • Powerful analytics that track the uplift in push notification delivery rates and the consequent improvement in clicks and conversions.

What top brands say about MoEngage

profit rate10%

improvement in push delivery

quote

This gives Bigbasket the ability to reach, engage and convert those additional customers who would otherwise be a missed opportunity.

Anand Bhaskaran

Manager - Digital Marketing

Straight from the editor’s desk

Here are some actionable resources on Push Amplification that we've curated for you

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Frequently asked questions

What is push amplification?

Even though you may not achieve 100% delivery rates, you can still improve your existing delivery rates with push amplification tools like MoEngage. Push amplification detects the failure in notification delivery and acts as a fallback to the FCM, thereby delivering the notification to customers. This amplifies the reach and improves overall delivery rates by up to 40%.

Why do you need push amplification?

Not all push notification that are sent reach the end customers. 15 out of 100 push notification that are sent are not delivered on iOS devices. While cloud messaging platforms accept all the notifications, it fails to send them to customer devices that are inactive or not connected to the internet. The notifications that are successfully sent to FCM are thus not delivered to the end customers. This happens because factors like OEM restrictions and network issues cut off some customer's device from FCM service.

What are the benefits of using push amplification?

MoEngage Push Amplification helps marketers solve the push delivery issue and reach more potential customer devices that are cut off from FCM. With push amplification, brands can improve their push delivery rates by 40%, thereby reaching more app customers and driving more conversions.

What are Push Notifications?

Push Notification are short pop-up like messages sent by apps to mobile devices that host the apps. Companies use mobile push notification to send targeted, relevant messages based on specific customer behavior.

How do marketers use mobile push notification?

Mobile push notification are a great way to drive customer engagement. Push notification can be used to meet a variety of customer engagement needs on an app like transactional alerts, offers, etc.

How are push notification delivered to app customers?

All mobile devices have push tokens. A Push token is a unique identifier issued by cloud messaging platforms such as the Apple Push Notification Service (APNS) and Firebase Cloud Messaging (FCM) that enables marketers to communicate with app customers. To deliver push notification to app customers, marketers launch the campaign using marketing partner tools like MoEngage. The marketer's campaign is then sent to cloud messaging platforms such as FCM, and APNS. These messaging platforms deliver the notification from the marketing partner to the end customer's device.

How do you measure the push notification delivery rate?

At MoEngage, delivery rate for push notification is measured as the ratio of impressions to the number of messages successfully sent. Here, successfully sent is the total count of notifications accepted by FCM/APNS and impressions are the total number of customer devices that received the notification.