Engage users with push notifications like never before. Deliver an optimal push experience with rich & personalized notifications that are more expressive, exciting, and engaging.
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Recommend the right products or content based on your customer’s transaction history and increase customer life-time value.
Recommend the right products or content based on your customer’s transaction history and increase customer life-time value.
Recommend the right products or content based on your customer’s transaction history and increase customer life-time value.
Recommend the right products or content based on your customer’s transaction history and increase customer life-time value.
Exciting and engaging templates that your customers will love.
Give your notifications the creative edge. Use colors and rich text to stand out.
Turn notifications into rich, interactive experiences with carousels.
Engage with thin banner notifications that attractive yet non-intrusive.
Overlay text on images in notification with content that is personalized to users’ context.
With MoEngage, we were able to achieve this in a dynamic way as we not only customized messages based on user location but also optimized the time these messages were sent.
MoEngage helped us automate the way we approach remarketing to our customers in an entirely different and unique way.
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
By using Push Templates, our Push Notifications are far more interesting since we can customize the background and font colors to stand out from other apps’ Push Notifications. This, of course, helps increase the CTRs
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
We were looking for a marketing automation tool that could help us bring advanced customer journeys to life and also offer a robust analytics engine. MoEngage delivered on all those fronts and helped us tap into a plethora of insights that we could use to optimize our campaigns efficiently.
We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on customer behavior in order to engage the customer. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.
MoEngage powers our end-to-end strategies for customer engagement, retention, and user journey mapping. It has helped us reduce our cart abandonment by 20% and improved the retention rate by 30%.
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
By using Push Templates, our Push Notifications are far more interesting since we can customize the background and font colors to stand out from other apps’ Push Notifications. This, of course, helps increase the CTRs
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
Our experience with MoEngage has been fantastic, and the on-ground support we’ve received since day one deserves a special shout-out. We have seen monumental progress in how well we understand customer behavior and engage with them accordingly. Regarding moving the needle, MoEngage’s no-code push templates have helped us increase our CTRs by 31%.
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
The previous tool we used for segmentation was reactive. It would populate the segment with data after the segment criteria were defined. With MoEngage, once we set the criteria for segments, be it based on RFM or on affinities, the segment is automatically created based on analysing past and current data.
MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.
MoEngage has made a significant impact on our North Star Growth metrics. During the India-Australia cricket series, our streaming statistics were at an all-time high, and we witnessed a retention rate of 61.4% on our mobile platforms. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
MoEngage stitches together all channels seamlessly and complements them with features like Dynamic Product Messaging, Advanced Analytics, Intelligent Delay Optimization, and Push Amplification™.
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
I would definitely recommend MoEngage to others, and I have on separate occasions. MoEngage has helped us in transitioning from EngageFT and allowed us to speed up product launch while we were nearing our sales cycle.
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’ which is an intelligent customer engagement platform. This application has enabled Mashreq Neo to better understand customer behavior thereby allowing us to make proactive decisions through the use of artificial intelligence.
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
Our experience with MoEngage has been fantastic, and the on-ground support we’ve received since day one deserves a special shout-out. We have seen monumental progress in how well we understand customer behavior and engage with them accordingly. Regarding moving the needle, MoEngage’s no-code push templates have helped us increase our CTRs by 31%.
Our experience with MoEngage has been fantastic, and the on-ground support we’ve received since day one deserves a special shout-out. We have seen monumental progress in how well we understand customer behavior and engage with them accordingly. Regarding moving the needle, MoEngage’s no-code push templates have helped us increase our CTRs by 31%.
Here are some actionable resources that we've curated for you
Push Notifications are bite-sized messages that are ‘pushed’ to a customer’s device, including mobile and desktop. They typically contain a message, an alert, an offer, or a reminder that persuades the customer to click on it.
Push Notifications can be used to engage customers throughout their lifecycle. Some common scenarios when Push Notifications can be effective are onboarding new customers, running promotions, prompting the customer to complete a transaction after cart abandonment, and re-engaging dormant customers who might be likely to churn. The ideal timings to send out Push Notifications depends on your industry and customer behavior. You can use a product analytics tool to analyze your customer data and get insights on the perfect time to send push notification campaigns. For each campaign, you can choose the day of the week or time of the day depending on the customer’s time zone. You can even use an ML tool like Sherpa to optimize for the best time when a customer is most likely to engage.
Yes. Users who enable Push Notifications are more engaged than customers who do not. Also, 62% of push-enabled customers will return to the app within one month. To make Push Notifications most effective, personalize the message.
Push Notifications are meant only for customers who have installed an app or have visited your website. The customer further has to permit the app or website to send Push Notifications. Users who permit the app or website to send Push Notifications are said to have enabled them.
Yes. Depending on your service provider, the cost to send push notifications will vary considerably.
The app publisher enables their app with Operating system Push Notification service (OSPNS). Every mobile and desktop OS has its own OSPNS. The OS service gives the app publisher an API which is added to the app’s SDK. When a customer downloads and installs the app, a unique identifier for the app and the device are registered with OSPNS. The unique identifiers are also sent back to the app which is stored by the app publisher. To send a Push Notification, the app publisher composes the message using the message composer customer interface and also defines the target audience to whom the Push Notification has to be sent. The app publisher can also send the notification immediately or schedule it for a later time.
The cost of push notifications varies depending on the vendor. MoEngage lets you engage your customers for free up to 10,000 Monthly Tracked Users (MTUs). You can gradually upgrade your plan as your customer base grows and you start using premium features like geo-fencing and AI-based campaign optimization.
Push Notifications are primarily used for sending in-app messages. The message varies from app to app. For instance, a fitness tracker app will send a reminder as a push notification while a stockbroking app will send livestock prices as the Push Notifications. In other words, Push Notifications are used to send short snippets of information that will persuade the customer to use the app.
Push Notifications are best when they are short and concise. Android has a 60-90 character limit while Apple iOS allows a character limit of 120 characters.
Yes. Progressive web applications which deliver more or less a mobile app experience on the web can send push notifications to customers. Almost all web browsers allow web apps to send Push Notifications, except iOS. Push Notifications send my web apps can reach the customer even when they are not on the website.
There are 8 types of Push Notifications. They are: • Updates • Reminders • Alerts • Geolocation based • Promotional notifications • Recurring notifications • Rating/review/feedback notifications Of course, these are only the most common types of Push Notifications. There are other types of notifications that can be configured depending on the app’s use case.
Push Notifications can appear on the mobile app, web app, or even on desktop screens. They appear even when the customer is not on the app/website. In-app messages appear only when the customer is using the app. Push Notifications are primarily used for marketing and to boost customer retention. Sometimes, they might be out of context. In-app messages are highly contextual and are created based on the customer’s real-time app activity.
The frequency of Push Notifications depends entirely on the app’s use cases and features. Fitness apps need to send one to two notifications every day, while shopping apps cannot send everyday Push Notifications. The thumb rule is to send only so many that don’t make the Push Notifications feel intrusive. Tools like MoEngage let you set frequency caps to ensure that customers do not get overwhelmed with too many Push Notifications. While sending urgent campaigns like security alerts etc. you can choose to ignore the cap.
SMS (Short Message Service) is sent by one customer to another or many customers. It lands on the phone’s message folder or inbox. They have a character limit of 160 characters beyond which the message is split into multiple messages. Most network carriers charge for SMS services or limit the number of SMS to a ceiling limit. Push Notifications are sent by an app publisher to the customer. The customer should have enabled the push notification option to receive timely notifications. Push Notifications do not get stored and are removed from the device’s memory when the customer taps on them or swipes them away. When it comes to length, Android has a 60-90 character limit while Apple iOS allows a character limit of 120 characters.
