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Affinity segmentation helps consumer brands:

  • Improve engagement. Your customers see only what is relevant, which enhances their likelihood of responding to your communication. 
  • Build long-term loyalty. Using affinity-driven customer segments, you can refine your communication strategy and add more relevance to your messaging. Customers find your brand engaging and stick around for longer.

If you are an existing MoEngage customer, you can access Affinity Segments on your dashboard. If you are not a customer yet, you can book a demo to know more. 

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MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

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