Sep 29, 2024
Welcome to the very first episode of The ChangeMakers, where we will interview marketing and product leaders to discuss one central theme: customer engagement campaigns, their goals (and challenges), and how they adopted marketing tech to solve those challenges and goals. The guests on the show will be sharing personal anecdotes and stories of how they solved some of these issues.
So, it’s not a show that will be talking at a very high level. These are real stories, real anecdotes, real learning, real success stories, and real failures. Who is this meant for? If you are a marketer or a product owner in a consumer brand, or just anybody interested in marketing and customer engagement and the intersection between technology and marketing, This is something that you should tune in to. We will be having a series of chat shows.
In the first episode, we are joined by Aditya Mujumdar, the Digital Marketing Manager at Dubai World Trade Center, as he speaks to Ashwin SL, Global Senior Vice President of Marketing at MoEngage, about:
that you can benefit from!
I mean, Surya’s catch (from CWC T20 ’24 final), nowadays, I think we have heard this, seen this n number of times they started practicing in their training sessions, right? How do you catch these catches? You know, back then when Jonty Rhodes used to do, or Herschel Gibbs used to do, we would like, ‘wow, this is outstanding’, but now it's part of your routine, right? And that's how MarTech has been. I mean, back in the days, someone using MarTech would be like, ‘wow, I mean, that is impressive’. But today, if you don't use MarTech, you're like, ‘what age are you in’, in marketing terms, right?
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