How Domino’s Drives Revenue Through Engagement Campaigns with MoEngage

Using MoEngage’s RFM capabilities, Domino’s has been able to create over 100+ precise customer cohorts. Personalizing campaigns based on these cohorts along with customer journey has led to us witnessing a 2X uplift in revenue pouring in from push, email, and in-apps.

Parth Guglani

Analytics Manager , Jubilant FoodWorks Ltd (Domino's)