Jul 04, 2024
Listen to Bhawuk Attree, Product Manager, Tanishq, discuss how the traditional jewelry brand was able to replicate its offline success to the online world using an insights-led customer engagement platform.
Tanish being a traditional jewelry brand, we were building up our E-commerce side. The initial challenge was to communicate trust to customers whether they visited the store or the website. That's when we started targeting using MoEngage. We saw a lot of live chats happening from our push notification campaigns. MoEngage helped us understand that live chat is something that drives most customers; we then started pushing them to talk to our experts. Once we built trust, we were able to drive them to convert on our E-commerce side. We also used Intelligent Path Optimizer to identify which channels work best and drove personalized journeys accordingly. We also tried geolocation and behavior-based personalization and saw a good amount of conversions happening on our E-commerce side. The customer success teams have supported us at every step of implementation. They understood the perspective we were coming with and had the same intensity to work, helping us provide what our customers wanted at the right time.
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