In this video, Mikhal Anindita, the Head of Marketing at JULO Finance, explains how they optimize customer engagement with insights from MoEngage.
JULO Finance is a digital lending company that aims to provide underbanked.
It was important for JULO Finance to send the right message at the right time through the right channel to grow its existing customer base.
By partnering with MoEngage, JULO Finance is now able to leverage MoEngage’s AI capabilities to optimize its communication based on the customer journey and lifecycle stage.
By using the best time to send (BTS) feature, JULO Finance is able to effortlessly communicate with its customers at the right time through the right channel.
By using the best time to send (BTS) feature and MoEngage’s AI based optimization, the team at JULO Finance have deeper insights into their customer’s behaviors and preferences.
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