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Personalizing your marketing campaigns for one customer is easy, but how about one hundred customers, or better yet – thousands of customers across multiple marketing channels? Artificial intelligence (AI) as part of your martech stack can help you work smarter, not harder – allowing you to give each and every customer a unique experience. No matter where you are in your personalization journey, we want to empower you to reimagine your customer experience strategy.

In this session, you’ll learn:

  • How to take the guesswork out of your marketing strategies for good
  • How to use data-driven insights to optimize your campaign performance with a 360” customer view
  • A crawl, walk, run approach to personalization to craft meaningful experiences that drive customer value
  • How one brand boosted its sales by 30%, repurchase rate by 27% and return-on-ad-spend by 69% with an insights-led, personalized marketing approach

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