Jul 26, 2023
When we set out and looked at the opportunity that existed around customer data in our ecosystem, it only made sense that we would look at a platform like MoEngage to be able to enable our teams to have a better 1:1 engagement and conversation with our listeners.
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NOVA Entertainment is Australia’s leading independent audio entertainment business, consisting of broadcast radio, online streaming, and podcasting. With a philosophy of ‘Whoever you are, and however you like to listen – we’re for you’, Nova uses MoEngage’s insights-led platform to drive higher engagement, generate higher revenue, and also send hyper-personalised recommendations to listeners.
One of the key metrics for Nova Entertainment was frequency of listening, which the team was trying to drive up.
To add to the revenue, Nova Entertainment needed to ensure more amount of content is consumed by their audience. In order to do that they needed to understand customer behaviour and draw insights based on which the communication could be personalised.
Teams at Nova Entertainment utilised MoEngage's advanced features to drive better engagement and in turn revenue; such as:
Using MoEngage, Nova Entertainment was able to improve customer understanding, get better insights into listening behaviour, and send personalised communication ultimately uplifting the frequency of listens.
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