Mar 23, 2023
Listen to Irene Tiu, Regional Head of Growth and Operations at Paywatch discuss how MoEngage has helped the payment platform effectively segment and sending the right message to the right customer segment.
The team at Paywatch also uses flows to reduce the manual effort and figure out the best performing channel and double down. The team also utilizes MoEngage to drive activation and retention campaigns, noticing a 3X increase in activation rate!
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