Why Thomas Cook Replaced Legacy Martech Platform with MoEngage

Listen to Neeraj Singh Dev, Executive Vice President – E-commerce, India & Short Haul Holidays, Thomas Cook India Limited & SOTC Travel Ltd., discuss why the travel brand decided to go with MoEngage instead of continuing with their legacy martech platform for engaging customers.

While speaking about MoEngage’s innate understanding of digital-native customers, Neeraj had this to say,

MoEngage being digital-first and mobile-first helps our case immensely as majority of our traffic today comes from mobile platforms. People are used to the 4-6 inches screens, so it is important for us to rely on a company who understands the smaller screens behavior of customers and their journey, in terms of purchase of a travel or a holiday product. MoEngage fitted perfectly in that category and met our expectations. I’m hoping that going forward, as we go deeper into our relationship, MoEngage will ensure we get the ROI as well as monetize every customer event.

We used to have a legacy platform for marketing automation in the past. What differentiated MoEngage is their view of digital-native customers and people whose digital journey started from smartphones rather than desktops. I think that was a big differentiating factor and the engagement and the customer support service from MoEngage has been exemplary. We are looking forward to the the different product features and releases of AI enabled services, MoEngage is bringing to the platform.

Neeraj Singh Dev

Executive Vice President - E-commerce, India & Short Haul Holidays, Thomas Cook India Limited & SOTC Travel Ltd.

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About MoEngage

MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.