SMS Marketing Platform
Enhance personalized conversations, expand your reach, and drive lifecycle engagement with our text messaging marketing platform.
We grow with you. Today, we are one of the best SMS marketing platforms to deliver personalized SMS marketing services securely and reliably to 1/7th of the world's population every month.
Leverage MoEngage's text message marketing capabilities to create successful SMS marketing campaigns and establish enduring connections with your customers.
Increase your reach and engagement by adding your SMS campaigns to the overall omnichannel strategy and connecting to your customers across multiple channels. Here are some channels you can include in your engagement plans:
Send personalized push notifications along with text messages based on customer behavior.
Customer data from multiples channels under one profile
Combine the power of multiple channels for your marketing strategy
Create unique segments and design personalized campaigns
Get in-depth insights with the help of AI-powered analytics
Deploy transactional alerts smartly with MoEngage Inform
Use AI automation to create better campaigns and grow faster
Here’s how we helped brands connect with their consumers with one of the best SMS marketing platforms.
With thousands of fun templates to choose from, JibJab was struggling to capitalize during their busiest time. They needed to scale their customer engagement efforts and improve conversions, most specifically around special holidays and birthdays.
Through MoEngage’s User Path Analysis, JibJab got a birds-eye view of customers’ different paths and was able to deep-dive into the steps taken from one activity to another They mapped active and dorment paths to find various customer drop-offs across the user journey, eventually helping the team navigate the best paths to engage customers.
Increase in CTR through Personalization
Lift in Conversion with IPO
Increase in CTR using Best Time to Send
For White Wednesday Sale 2019, Landmark Group wanted to encourage app purchases and improve app conversions.
The brand employed MoEngage Push Notifications along with DPM to attract and engage existing app customers while reaching out to more customers.
Uplift in Purchases
Retention Rate of Subscribers and Purchases
1Weather followed the basic user engagement practices for regular weather updates. However, the brand observed lower page sessions within the app due to no re-engagement campaigns.
1Weather was able to understand users' app behavior and location preferences using MoEngage Analytics. This helped the brand in increasing the app opens and overall engagement rate.
Incremental app opens
Increase in CTRs
With more than 300K customers, S’More needed a way to build better relationships with their customers through improved onboarding and re-engagement campaigns.
The brand's marketing team enhanced customer onboarding and personalized communications across Push notifications, Emails, and SMS channels using the MoEngage platform.
Uplift in the App Engagement Time
Higher Onboarding Completions
Over a period of time, Cocomelody observed steep user drop-offs at various stages of the purchasing journey. Similarly, their ads’ conversion rates were not growing, which impacted their overall ROAS (return on online ad spend).
Cocomelody’s team decided to employ MoEngage platform to centralize data from physical boutiques and its website to understand where and why customers are dropping off. Also, strategized to offer personalized engagement across channels based on the aggregated analysis.
Increase in repurchase rate
Boost in return on online ad spend (ROAS)
The delivery rate of Chinese OEMs such as MI devices was abysmally low. As the overall adoption of Xiaomi devices grew, OYO had to find ways to increase the delivery rate for Xiaomi devices.
OYO employed MoEngage's Push Amplification™ Plus to improve its push delivery rate while personalizing messaging to send offers and discounts to users based on their app usage.
Increase in delivery rates for Xiaomi Devices
Uplift in overall push notification campaign delivery rates
The COVID-19 pandemic transformed content consumption from static to dynamic. Consumers across geographies are more alert now and need a consistent and continuous feed of information and entertainment.
The growth and content teams at Airtel Xstream understood this shift and with the help of MoEngage, segmented their users and served real-time notifications of Live News, Cricket, Shows, and E-Sports.
conversion rate from in-app interstitials
user retention rate on mobile apps
The challenge was in data getting stuck in silos and integrating campaigns under one platform for all 3 of their business units and automating functions and processes across teams.
Using MoEngage, Ahamove seamlessly built automation processes without any constraints in time and integrated their business units and their third-party engagement and retention tools into one platform. This saw a significant increase in overall performance.
Increase in Monthly Traffic
Increase in Push Notifications Delivery
The Future Pay app’s product team was not able to track clicks on various stores' banners within the app. They couldn’t measure the conversions on these stores' pages either. However, the team was positive that they were driving a competent number of conversions for Future Group stores.
The Future’s team utilized MoEngage’s Analytics to understand user’s app activity, funnel flow, and overall engagement on the discount banners. Then leveraged these insights to segment users and create engagement campaign workflows.
Increase in conversions (purchases)
Increase in overall traffic
Mashreq Neo team was not integrated into the larger omnichannel customer experience. As a result, customer data across channels and services were stored in silos and not flowing into a centralized platform or tool. They noticed side-effects that would impact the overall engagement strategy.
Mashreq Neo team realized the need to have their ‘mobile app to be at the center of the customer journey’. After evaluating tools such as Braze and Airship, the team decided to employ MoEngage’s platform to analyze and understand customer behavior while executing their omnichannel campaigns.
Customers onboarded in the last 3 months
Surge in ‘Quick Remit’ usage
6thStreet.com registered a shift in consumer behavior. So the need to provide an omnichannel shopping experience arise to ensure the organization goal of 10x growth is achieved.
6thStreet was able to eliminate silos using channel-specific tools and consolidate the tech stack with MoEngage's modern CRM platform. As a result, the brand understands customer behavior and friction points; and engage customers with personalized messages.
Growth in CRM Revenue Contribution
Uplift in Repeat Purchases
The brand's current engagement approach lacked relevancy and personalization at a user-level. Due to which the brand was observing drop-offs during onboarding and later during reactivation stage.
CoinDCX’s marketing team was looking for a new engagement tool after observing no optimum outcome from its current platform. They employed MoEngage to analyze and understand customer behavior while engaging them on various channels.
Increase in weekly active users
Growth in TAT (from 36 hrs to 2 hrs)
Healthcare apps face significant challenges in constantly engaging users who would otherwise use these apps only when they are sick. During a pandemic, reaching out to the users at the right time using the right message became a priority. Alodokter chose to resolve the problem by choosing to educate users about precaution, prevention, and safety measures. The doctor-approved and certified resources within the app included healthcare articles on a wide variety of subjects and topics.
In order to improve the CTRs and conversion rates of the push campaigns, it was essential to segregate the audience based on where they drop-off, map out user journeys and execute Flows campaigns based on the journeys. The AI-enabled content optimization feature, combined with rigorous A/B testing and personalized recommendation, enabled the healthcare super app to run push campaigns with improved click-through and conversion rates, increase engagement, arrest churn, and re-engage inactive users.
CTR improvement for free-to-premium user conversion campaigns
increase in Monthly Active Users with 15% contribution to overall event performance
Security first culture with SSO, 2FA, SOC-2 compliance. This includes GDPR, CCPA Compliance, Workflow Approvals, and Access controls such as Single Sign-on and Two-factor Authentication.
Achieve your goals faster with a full-stack text messaging solution that converts raw data into richer insights and delivers engagement for all platforms, channels, and industries.
You can now personalize every customer interaction, from predictive segmentation, and transactional alerts to push notifications on text messages, and automate processes to reduce manual effort.
SMS Marketing is used by brands to send relevant, contextual, and real-time text messages to engage customers and keep them informed. It is permission-based, and customers have the option to opt-in/opt-out of the service. Brands use SMS marketing platforms to send marketing messages that include product details, share bulk text messages that offer discounts and promotions, and even send timely reminders using text messages.
SMS marketing tools help brands integrate SMS Marketing into their omnichannel strategy. Brands can leverage SMS marketing to increase their reach and engagement.
With perfectly timed text messages rolled out to unique customer segments, you can inform your customers about upcoming events or products, increase their knowledge about the existing ones, prompt them to download your app or ebook, and even send reminders for abandoned carts, pending payments, subscription renewals, and more.
You can utilize a good text message marketing software to provide a seamless experience to your customer base. It is also proven to be an effective way to retarget your customers through behavior-based dynamic text messaging provided by MoEngage’s SMS Marketing feature.
You can craft insightful and personalized text messages and leverage the text message marketing platform, MoEngage to launch contextual campaigns and promote your offerings to get conversions.
You can combine your text message marketing efforts with your omnichannel strategy and run text message campaigns in parallel with the other channels including email, in-app, and web.
SMS marketing platforms like MoEngage help you measure the performance of all channels, see a unified view of how your text messages are performing in tandem with other methods like email marketing, and strengthen your marketing strategies based on the insights received.
Here are some benefits of adding SMS Marketing to your marketing stack:
* Wide and direct reach to the customers
* Cost-effective text messaging channel
* Easy integration with existing marketing channels
* Flexible Opt-in and Opt-out options
* Quick response with clear CTAs
* High Conversion Rate
* High Open Rate
* Quick campaign analysis
SMS Marketing tools help you create a greater impact by connecting with a large number of consumers. With MoEngage, you can readily create marketing messages with a high level of personalization and send them to your customers with the default or customized SMS providers. You can measure the performance of your SMS campaigns on the analysis dashboard to improve or change your tactics.
Consumers tend to use apps or websites only during the day. But when it comes to SMS, they are going to tap on that notification bar. Brands can leverage this direct communication channel which is also cost-effective and result-driven, and plan their marketing strategy with text messaging integrated with other online channels. MoEngage uses dynamic messaging technology that helps brands craft their SMS campaigns on the go.
Here are some actionable resources on SMS marketing that we've curated for you.
Get Ready to Scale your Business with one of the best SMS Marketing Platforms, MoEngage. Take a demo from our expert consultants!
