What You Can Learn From Today's Financial Services Marketers

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Read this report to understand:

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    The top priorities for today’s BFSI marketers, including C-level executives, team leads, and ICs
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    The biggest challenges facing consumer marketing teams at brands like Intercontinental Bank, Bank of America, Deutsche Bank, and TD Bank
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    How BFSI marketers are utilizing technology and AI to enhance customer engagement

The State of Cross-Channel Marketing 2025 Report | Financial Services Edition

What Your BFSI Peers Are Doing for Cross-channel Marketing in 2025:

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44.4%
of BFSI marketers prioritize increasing customer engagement vs. other business objectives like acquisition.
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61.4%
of BFSI marketers find executing effective cross-channel communication their biggest challenge (even bigger than budget constraints!).
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37.9%
of BFSI marketers say using integrated marketing technology is the #1 precursor to cross-channel marketing success.
Download the Report
Marketoonist
Humor to Cope With Constant Change
"We need our sense of humor now more than ever to navigate the constantly shifting world of marketing. This year’s report revealed changes in how marketers approach AI, customer retention, delivering personalized experiences, and adopting technology. I hope the cartoons help spark conversations to help become better marketers…and give us a shared laugh along the way."
customer-story-headshot
Tom Fishburne
Founder & CEO, Marketoonist
Marketoonist
Humor to Cope With Constant Change
"We need our sense of humor now more than ever to navigate the constantly shifting world of marketing. This year’s report revealed changes in how marketers approach AI, customer retention, delivering personalized experiences, and adopting technology. I hope the cartoons help spark conversations to help become better marketers…and give us a shared laugh along the way."
customer-story-headshot
Tom Fishburne
Founder & CEO, Marketoonist
Marketoonist
Humor to Cope With Constant Change
"We need our sense of humor now more than ever to navigate the constantly shifting world of marketing. This year’s report revealed changes in how marketers approach AI, customer retention, delivering personalized experiences, and adopting technology. I hope the cartoons help spark conversations to help become better marketers…and give us a shared laugh along the way."
customer-story-headshot
Tom Fishburne
Founder & CEO, Marketoonist
Marketoonist
Humor to Cope With Constant Change
"We need our sense of humor now more than ever to navigate the constantly shifting world of marketing. This year’s report revealed changes in how marketers approach AI, customer retention, delivering personalized experiences, and adopting technology. I hope the cartoons help spark conversations to help become better marketers…and give us a shared laugh along the way."
customer-story-headshot
Tom Fishburne
Founder & CEO, Marketoonist
Marketoonist
Humor to Cope With Constant Change
"We need our sense of humor now more than ever to navigate the constantly shifting world of marketing. This year’s report revealed changes in how marketers approach AI, customer retention, delivering personalized experiences, and adopting technology. I hope the cartoons help spark conversations to help become better marketers…and give us a shared laugh along the way."
customer-story-headshot
Tom Fishburne
Founder & CEO, Marketoonist
Marketoonist
Humor to Cope With Constant Change
"We need our sense of humor now more than ever to navigate the constantly shifting world of marketing. This year’s report revealed changes in how marketers approach AI, customer retention, delivering personalized experiences, and adopting technology. I hope the cartoons help spark conversations to help become better marketers…and give us a shared laugh along the way."
customer-story-headshot
Tom Fishburne
Founder & CEO, Marketoonist
Marketoonist
Humor to Cope With Constant Change
"We need our sense of humor now more than ever to navigate the constantly shifting world of marketing. This year’s report revealed changes in how marketers approach AI, customer retention, delivering personalized experiences, and adopting technology. I hope the cartoons help spark conversations to help become better marketers…and give us a shared laugh along the way."
customer-story-headshot
Tom Fishburne
Founder & CEO, Marketoonist
Marketoonist
Humor to Cope With Constant Change
"We need our sense of humor now more than ever to navigate the constantly shifting world of marketing. This year’s report revealed changes in how marketers approach AI, customer retention, delivering personalized experiences, and adopting technology. I hope the cartoons help spark conversations to help become better marketers…and give us a shared laugh along the way."
customer-story-headshot
Tom Fishburne
Founder & CEO, Marketoonist
About MoEngage

MoEngage is an insights-led customer engagement platform for consumer brands that empowers marketers and product owners with AI-driven insights to create cross-channel experiences that customers love. Trusted by 1,350+ global consumer brands such as SoundCloud, Poshmark, Citi, Nestlé, Domino’s, McAfee, Samsung, 7-Eleven, Deutsche Telekom, and more, MoEngage powers personalized and seamless digital experiences. Consumer brands across 60 countries use MoEngage to power digital experiences for over 1 billion customers every month.

To learn more about MoEngage, visit www.moengage.com or email [email protected].

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