Top brands open up about their experience leveraging the power of insights-led Customer Engagement strategies - learn why MoEngage customers are MoEngage advocates
With MoEngage Analytics, we’ve been able to identify and act upon the drop-offs in the customer journey. Using the intelligence that MoEngage offers, we’ve been able to touch base with customers at the right time, using the right channel, thus improving our loan application rates from 48% to 56% in the last 6-8 months.
Our CTRs have improved by 20%, with a delivery rate uplift of 25%. Sherpa helped us in understanding customer behavior, resulting in a 13% improvement in conversions, much higher than the industry benchmark. The customer relationships, response time, delivery rates, and server uptime have been a brilliant quality of MoEngage.
In the absence of personalization, our mass campaigns would gather a CTR of 0.5-0.7%. With MoEngage, we noticed a 3X jump in CTR with a positive impact on MAUs, sessions, and revenue. What makes MoEngage stand out is the service provided, i.e. real-time response, and how they cater to all our problem statements.
The ease of use of the MoEngage platform has helped Growth and Marketing teams at EasyCredit (by IndusInd Bank), cut down the time involved in setting up campaigns from idea to concept to execution from approximately 14 days to as low as 15 minutes. Therefore increasing operational efficiency!
By implementing MoEngage, we have saved hundreds of man-hours that would have been wasted in managing campaigns across platforms. MoEngage helps us to customize and build campaigns based on the customer journey. This has resulted in a 2.6x growth in our web push subscribers along with higher CTRs for our emails and push notifications.
Our integration experience with MoEngage has been extremely smooth. The local team is very diligent and supportive, helping us with quick resolution on all our queries.
- Trung Luong, Director of Technology, 7-Eleven Vietnam
New user retention is the first true litmus test for any SaaS company. MoEngage’s full suite of customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
We use MoEngage for granular segmentation and personalization. MoEngage enabled us to send soft pushes, allowing us to assess active users and churn rates
We have been able to engage customers at every touchpoint while automating campaigns and promotions. The biggest advantage of using MoEngage is the back-end API support.
Zoomcar has been able to create journeys based on our customer actions and engage them meaningfully, reflecting in the high delivery rates. We really love the unified platform and the ability to create communications based on the customer journey, behavior and deliverability, helping us reach our customers no matter what.
We at HPCL chose MoEngage owing to their credibility and clientele served. We aim to use MoEngage’s insights-led platform to create meaningful customer engagement, improve app adoption, and stickiness.
