Top brands open up about their experience leveraging the power of insights-led Customer Engagement strategies - learn why MoEngage customers are MoEngage advocates
Being an edtech platform, we at upGrad Jeet needed to send communication around new courses, course completion reminders, and ongoing live classes, across emails, push, and SMS. MoEngage has enabled us to merge all communications via its integrated platform, providing a better understanding of the channel preference of customers thus helping upGrad Jeet optimize communication across channels.
At Teachmint, we use MoEngage’s advanced segmentation and personalization capabilities to improve notification delivery by 20%. We've been observing an uplift of 20% in our CTA opens as well. We also leverage User Path Analysis to understand the customer actions and trace the journey of the customer within the app. By analyzing the clicks heatmap on our email campaigns, we've improved click rate by 2X. Using MoEngage's insights-led engagement platform, we're able to communicate with our 3 million monthly active users at scale.
OYO’s partnership with MoEngage has helped us develop the way we interact with our customers, and optimize their journeys. The constant development throughout the last three to five years has helped us launch lots of industry-first initiatives. They’ve been great partners and we hope to grow together!
We’ve been working very closely with MoEngage team for the last 2.5 years. They have helped us create engaging customer journeys, intelligent campaigns, workflows, and seamless end-to-end customer experiences. They’ve been instrumental in getting ROIs to our specific objectives and we look forward to scaling together!
The product is very mature and the team has been continuously improving the product based on our feedback. With MoEngage, we’ve improved our customer engagement, retention, and overall LTV with the current repeat rate at an all-time high. With continued support and product improvements, we wish to take it further up!
‘Predictions’ by MoEngage helped us get highly accurate forecasts into future customer behavior without requiring any data science or development teams. The actionable nature of the feature allowed us to create highly targeted engagement campaigns within minutes based on their (customer) propensity (high, medium, low) to perform actions. We have witnessed a 33% higher conversion and 10% higher engagement - uplifts that we can attribute to the predictions feature.
Personalization is a big part of our customer engagement strategy. MoEngage has been critical in helping us scale our customer outreach across channels and engage with our customers on a more individual basis.
Affinity Segments by MoEngage helped us segment customers based on their dominant behaviour traits without any manual efforts or developer resources. The actionable nature of the feature allowed us to create highly targeted upsell campaigns within minutes. We have witnessed a 2x increase in conversion when compared with similar campaigns in the past - uplift that we can attribute to the affinity segments feature.
MoEngage’s forward looking engagement platform has been critical in enabling us to deliver contextual, personalized and relevant communication and alerts to our customers, at the right time, based on usage and behavior patterns.
