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Introduction

mParticle audience allows you to import your mParticle audiences directly as MoEngage Segments for retargeting and engagement.

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Integration

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Step 1. Setup MoEngage as output on mParticle

On mParticle dashboard,

1. Navigate to Setup > Output
2. Go to the Audience tab. Click Add audience output on top right.
3. Search for MoEngage.
4. In the pop up, provide the details of your MoEngage app.

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Step 2: Create an audience in mParticle

On your mParticle dashboard,

1. Navigate to Audiences >> + New Audience
2. Fill the details on Audience name, and select your desired input source
3. Click Create. Now, you can define our audience. Read more about creating Audiences in mParticle here. Click Activate.

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Step 3: Connect the audience to MoEngage

1. Click on your audience and go to the Connect tab.
2. Select your MoEngage account here. This is the one that you had configured in Step 1.
3. Turn on the active toggle and click Add Connection.

After the sync, the audience will available as a custom segment in MoEngage. On your MoEngage dashboard, navigate to Segment >> Custom segment and search for your audience here. Read more about customer segments in MoEngage.

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Cohort Size Limits

MoEngage imports each mParticle cohort as a custom segment, which is a type of file segment. Each segment holds up to 5 million users. MoEngage stops updating a segment when it exceeds 10 million users.

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Rate Limits

MoEngage supports a maximum ingestion rate of 300 RPM (requests per minute) per workspace for mParticle audience data. If this limit is exceeded, MoEngage returns a 429 (Too Many Requests) response code. mParticle uses a default retry policy to automatically manage these rate-limiting instances.