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This feature is part of the Connected Segments paid add-on. To check what’s available for your plan, refer to Plans and Pricing. To enable it for your account, contact your MoEngage Customer Success Manager (CSM) or the Support team.

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Introduction

InMobi develops an advertisement-serving algorithm that helps optimize the ranking of the advertisements served on mobile phones. It operates a mobile ad network with an extensive range of ad formats, analytics, and monetization tools for app businesses

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MoEngage × InMobi

This integration allows you to sync segment between MoEngage and InMobi Audiences, helping you fuel Campaign performance with laser-focused retargeting. We will use MoEngage Connecter Campaigns to build this integration.

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Integration

PrerequisitesEnsure you have an InMobi account.

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Step 1: Get your Segment ID or create a new segment

To create a new segment, use the following API: http://advertiser.inmobiapis.com/tpce/v1/segment?segmentName=<SEGMENT_NAME>&propertyId=<PROPERTY_ID_OR_ADVERTISER_ID>&membershipTtl=<MEMBERSHIP_TTL_IN_DAYS>
  • <SEGMENT_NAME> - Name of the segment
  • <PROPERTY_ID_OR_ADVERTISER_ID> - propertyId/advertiserId
  • <MEMBERSHIP_TTL_IN_DAYS> - TTL for User IDs being tagged to this segment
InMobi will then send a Segment ID in response to a successful segment creation:
If you already have a segment created, you can also use that segment’s ID.

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Step 2: Create a connector campaign on MoEngage

To create a connector campaign on MoEngage,
  1. Navigate to Create Campaign >> Connectors >> Custom and choose delivery type most suitable to your needs
    Create Camp
  2. On step 2 of the campaign,
    1. Select method as GET
    2. Add Webhook URL as: http://advertiser.inmobiapis.com/tpce/v1/usersegment?propertyId=<PROPERTY_ID>&gpId=<ANDROID_DEVICE_ID>&ida=<IOS_DEVICE_ID>&segmentIds=<YOUR_SEGMENT_ID>&action=add
    3. In Parameters, add
      1. propertyId: your propertyId/advertiserId
      2. gpId: Android Device ID, or
        ida: iOS Device ID
      3. segmentIds: your segment ID.
Step1.png
  1. At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available on Step 2 of Create Connector Campaign.Screen_Shot_2022-02-22_at_11.12.42_AM.png
  2. If you see the test user in your InMobi Audience segment, your set-up is good to go. You can go ahead and publish the campaign.