• Measure user activity in new environments.
• Tie online to offline behavior.
• Send data from both the client and server.

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Measurement Protocol (Google Analytics 4)

POST /mp/collect HTTP/1.1
HOST: www.google-analytics.com
Content-Type: application/json
<payload_data>

1. Query parameters
2. A JSON POST body

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Query Parameters

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JSON POST body

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Setting up a connector campaign

1. On the sidebar menu in MoEngage, hover over the Engage icon . The Engage menu appears.
2. Click + New Campaign. You can also click All Campaigns on the Engage menu and then click + Create campaign on the All campaigns page.
3. On the New Campaign dialog box, under Connectors, click Event Triggered.
4. Give your campaign a name and relevant tags.
5. Configure your trigger criteria. You can optionally choose to add a delay as well.
6. Choose your target audience. You can also check the count of your audience.
7. Click next to proceed to the next step.
8. On step 2 of the campaign,
   • Select the method as POST.
   • Add Webhook URL as : https://www.google-analytics.com//mp/collect?api_secret=<api_secret>&measurement_id=<measurement_id>
   • The URL parameters list should auto-populate. Replace <api_secret> with your API Secret Key. You can swap this parameter with firebase_app_id if you’re using a Firebase app. Replace <measurement_id> with the ID of your Data Stream.
   • In Headers, add Content-Type as application/json.
   • In Body, choose Raw and use the content depending on what events you want to send to Google Analytics. Below is an example:\
     {
         "client_id": "<client_id>",
         "user_id": "{{UserAttribute['ID']}}",
         "timestamp_micros": "{{EventAttribute['Event Time (UTC)']}}",
         "user_properties": {
             "email": {
                 "value": "{{UserAttribute['Email (Standard)']}}"
             }
         },
         "events": [
             {
                 "name": "cart_checkout",
                 "params": {
                     "checkout_value": 1000
                 }
             }
         ]
     }
     
     • Make sure to replace <client_id> with the client ID (if using gtag.js). You can also swap this key with app_instance_id if you’re using a Firebase app.

7. At this point, your campaign should be ready to test and send. You can also test your connector configuration using the Test functionality available in Step 2 of Create Connector Campaign.