Onboarding
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who registered | Welcome campaign to show that the platform has to offer | Increase awareness | Immediately after registration | |
| Users who purchased a subscription | Benefits of subscription | Increase awareness | Immediately after subscription | |
| Users who registered but have yet to purchase a subscription | Benefits of subscription and pricing | Increase subscription | 2 days after registration |
Summary and Survey
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who have paid subscription | Summary of their monthly history | Loyalty, Engagement | First day of every month | |
| Users who have paid subscription | Monthly survey on platform feedback, likes, dislikes on what they would prefer to see | Loyalty, Engagement | First day of every month | |
| Free users | Summary of their monthly history and nudging to get a paid subscription | Loyalty, Engagement | First day of every month | |
| Free users | Monthly survey on platform feedback, likes, dislikes on what they would prefer to see | Loyalty, Engagement | First day of every month |
App Installs
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who are using the platform in the browser | Install app | Increase app install | Once every month |
App Uninstalls
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who are using the platform in the browser | Install app | Increase app install | Once every month |
Weekend Recommendations
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| All users that are separated by paid and unpaid | What to watch/listen to during weekends | User engagement, For advertisement | Every Friday evening |
New additions
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| All users that are separated by paid and unpaid | What new items will be added this week or next week? | User engagement, For advertisement | Every Friday evening |
Watchlist or Like Alerts
| Target Audience | Campaigns | Purpose | Timeline | Remarks |
|---|---|---|---|---|
| Users who have shown interest in an upcoming release | This is now available/live | User engagement, For advertisement | Immediately after the item is available in the platform |