Data Tracking in iOS - MoEngage

Data tracking is how your app tells MoEngage who a user is and what they do. Everything you segment, target, and analyze in the dashboard comes from the events and attributes you send here. Start with Basic, which covers user identity and event tracking. Advanced adds context such as locale, sessions, and Personalize experience reporting.

Basic

Page	What it covers
Install/Update differentiation	Distinguish fresh installs from updates using the `appStatus` API.
Tracking user attributes	Set user attributes and the unique ID that identifies a user across platforms.
Setting Unique Id for SDK versions below 9.23.0	Handle login and logout on SDK versions below 9.23.0.
Tracking events	Track custom events and their attributes.

Advanced

Page	What it covers
Tracking Locale	Track the locale settings of the user’s device.
Session and Source Tracking	Track user sessions and deep-link source information.
Personalize Experience Events tracking	Report impression and click events for Personalize API experiences.

Call the logout API when a user signs out. Without it, the next user’s activity is attributed to the previous profile. See Tracking user attributes.

To stop tracking for a user, see Compliance.