Xoxoday Loyalife is an enterprise loyalty management platform designed to help brands design, execute, and scale loyalty programs. The platform manages points accrual, tier structures, redemptions, and member engagement across diverse industries.

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MoEngage <> Xoxoday Loyalife

The Xoxoday Loyalife integration bridges your loyalty program data with MoEngage. This connection allows your marketing teams to trigger targeted Push, Email, and SMS campaigns based on specific loyalty milestones, such as points earned, tier upgrades, or impending point expirations. Loyalife synchronizes loyalty events and member profile attributes to MoEngage through an automated nightly process. Once the data is available in MoEngage, you can segment members by their tier, points balance, or activity metrics to drive cross-channel engagement.

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Use cases

When you connect Xoxoday Loyalife to MoEngage, you can synchronize audience data to support the following use cases:

• Reward moments: Trigger immediate notifications after a member earns points by tracking the loyalty_points_earned event to encourage immediate redemption.
• Tier milestone campaigns: Automate congratulatory messages and summarize new benefits when a user triggers a loyalty_tier_upgraded event.
• Expiry nudges: Use the points expiration forecast attribute points_expiring_30d to send timely reminders before points lapse.
• Win-back flows: Segment dormant members using the days_since_last_activity user attribute to re-engage users who have not transacted recently.
• Segment-based targeting: Target users dynamically as they enter or exit specific Loyalife segments using custom tag sync.

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Key Features and Functionality

The Xoxoday Loyalife integration delivers the following core capabilities within MoEngage:

• Daily synchronization: Every night at 12 AM, Loyalife executes an automated sync that transmits transactional events and updated profile data to MoEngage.
• User profile updates: Update member profiles with current points balances, enrollment details, and expiry projections to keep your segments accurate.

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Supported Data Types

The table below outlines the daily synchronization schemas from Xoxoday Loyalife:

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Integration

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Step 1: Configure the Connection in Loyalife

To configure the data flow from the Loyalife admin portal, perform the following steps:

1. Sign in to your Loyalife admin portal.
2. In the left navigation menu, click Program Settings > Integration.
3. In the integration catalog, locate the MoEngage Integration section, and then turn the toggle on to open the configuration settings.
4. Enter your integration parameters:

   Field	Description
   App ID	Your MoEngage Workspace ID.
   API Key	Your MoEngage Data API Key.
   Dashboard URL	Your regional dashboard API URL (for example, https://dashboard-01.moengage.com).

5. Click Save.

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Step 2: Verify Data in MoEngage

After the first nightly sync (post-12 AM), to verify data in MoEngage, perform the following steps:

1. Audience: Navigate to Audience > Users to confirm attributes like tier and points_available appear on profiles.
2. Events: Navigate to Analyse > Events to confirm receipt of events like loyalty_points_earned.

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Step 3: Build Campaigns in MoEngage

To build campaigns in MoEngage, perform the following steps:

1. Navigate to Engage > Campaigns > + Create campaign.
2. Select your channel (Push, Email, or SMS).
3. Segment: Use loyalty attributes (for example, member_lifecycle_stage) to define your audience.
4. Trigger: For real-time responses, select Event-triggered delivery and choose a loyalty event (for example, loyalty_tier_upgraded). For more information, refer here.

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Troubleshooting