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MoEngage has native integration for WhatsApp with Meta. This integration allows businesses to send templated WhatsApp messages powered by Meta. MoEngage can send messages and show Delivery and Read Analytics.

Sender Configuration

To configure a sender from Meta on the MoEngage UI, perform the following:
  1. Navigate to Settings > Channel > WhatsApp > Sender configuration.
  2. Click + Add connector.
  3. In the WhatsApp connector dialog box, select Meta from the list of connectors.
  4. Click Done and add the following details:\ Screenshot 2026-02-02 at 2.14.37 PM.png
  5. Copy the following fields from MoEngage and paste them to your Meta developer dashboard:
  6. Click Save.

Troubleshooting

If you are using a Meta test account, Meta only delivers to phone numbers you have added to your app’s allowed test recipients list. Sending to any other number returns (#100) Invalid parameter for any template.To resolve this, add the recipient’s phone number to the allowed test recipients in your Meta app settings, and then retry the test.
This requirement is enforced by Meta, not MoEngage. The exact location of this setting can change with Meta’s dashboard updates — refer to Meta’s WhatsApp developer documentation for the current steps.