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MoEngage Analytics is an insights-led analytics tool that helps you gather data about your customers and products. It allows you to analyze user behavior, journey, and product usage deeply. You can visualize the analysis with charts and tables, which helps you make informed and data-driven decisions.

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Basics

The following are some important terms (building blocks) to know before you start your first analysis:

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Events

An event refers to any action taken by a user on your platform and specific occurrences that may happen within it. These events can vary depending on the type of platform. For example, a purchase on an e-commerce platform is an event. A sign-up on an OTT platform could be an event.

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Attributes

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Event Attributes

An event attribute is the extra information that describes an event. For example, cart value is an attribute that could define a product purchase, and location can be associated with a sign-up event.

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User Attributes

These are the pieces of information associated with a user. For example, the first seen event on an app is considered a user attribute. User demographics, such as the city, are another example.

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Users

These are the individuals who have interacted with your platform to perform the event. For more information, refer to Data. With these basic building blocks, you can now start building your first chart. Let us begin with performing an analysis.

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Next Steps