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An Offering represents a single promotional unit, including its content and eligibility rules. A Decision Policy, on the other hand, determines how multiple offerings are prioritized, selected, and displayed when several are eligible for the same surface or user.
Yes, you can reuse offerings across different campaigns or surfaces. For consistent messaging, you can link an offering to multiple locations (for example, homepage banner, app push notifications) as long as its eligibility rules apply to the targeted audience.
Templates are reusable visual layouts for designing offering content. They help to visualize the final appearance of an offering on an app or website, ensuring brand consistency.
Yes, while templates provide a layout, you can fully customize the content of each offering. This includes text, images, links, and formatting to align with the goals of your campaign.
Eligibility rules allow you to target specific users based on:
  • User Attributes
  • User Behavior
  • User Affinity
  • Custom Segments
    Set these rules under the Eligibility section while creating your offering.
Yes, multiple eligibility rules can be combined using AND/OR logic. For example, you can target users who live in a specific state AND have made a purchase in the last 30 days.
The priority value determines the importance of an offering when multiple offerings are eligible for the same surface or user. Higher-priority offerings are shown first. For instance, an offering with priority 10 will be displayed before one with priority 5.
Display capping controls how often an offering is shown to users:
  • Per-user limit: Restricts how many times an individual user will see the Offering.
  • Overall limit: Restricts the total number of views across all users in the target segment of the Offering.
The Capping Reset Frequency setting controls when display caps are reset for each offering. This applies to both the per-user and the overall limits. We support three reset intervals: Daily, Weekly, and Monthly. The reset schedule for these caps is as follows (all times are in UTC):
  • Daily: Resets every day by 12:30 AM.
  • Weekly: Resets every Sunday by 12:30 AM.
  • Monthly: Resets on the 1st of each month by 12:30 AM.t.
Yes, you can assign tags to offerings to help organize them. For example, you can tag promotions by Season, Campaign Name, or Category. These tags also enable dynamic grouping in Decision Policies.
If no users match your offering’s eligibility rules, that offering won’t be shown. To ensure fallback content appears, you can configure fallback offerings in the associated decision policy to fill the gap.
No, support for duplicating an existing Offering is not currently enabled.
No, support for personalized content in an Offering is not currently enabled.
Currently, offering content preview is enabled to display images and text, but support for videos or GIFs depends on your integration.
Yes. To A/B test an offering content, you are essentially testing two distinct offerings with identical rules against each other.
  • Offerings: Create two separate offerings with different content but identical eligibility, priority, and capping rules.
  • Decision Policies: Create a unique decision policy for each offering.
  • API Experience:
    • Create two variations within your target audience.
    • Assign each unique decision policy to a separate variation.
    • Enable audience distribution via Merlin AI .
    • Merlin AI will then automatically manage the audience split to run the A/B test.
MoEngage provides detailed analytics for each offering, such as:
  • Number of impressions (users who saw the offering).
  • Number of clicks (users who engaged with the offering).
You can track engagement using the offering_context key in the API response. This includes metrics for impressions and clicks, which can be reported through MoEngage’s analytics system.
No, you cannot pause or delete. Instead, you can archive an offering to prevent it from being included in any decision policy.
If you’ve published an incorrect offering, archive the offering. This ensures the offering does not get consumed in any decision policy from the time it is archived.
You can have a maximum of 100 active offerings at one time. To request a higher limit, contact your Customer Success Manager.
Yes, you can edit certain elements of an active offering, such as content, priority score, tags, and eligibility rules. However, you cannot edit capping limits and frequency after an offering is published.
After an offering reaches its configured display cap (for example, total impressions or user-based limit), it will no longer be shown, even if users match the eligibility criteria.
All MoEngage AI products, which were previously referred to as Sherpa AI, are now known as Merlin AI.