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This document lists all the information which is collected by default with Web SDK.

Default Events

Following are the events collected by MoEngage Web SDK
Event NameDescription
Unsubscribed from Web PushWhen the user Unsubscribe from the Web Push
Viewed Web PageTracked when a user visits a page
Viewed Web Push Soft-askTracked when the soft ask is shown to the user
Closed Web Push Soft-askWhen soft ask is closed or denied by the user
Accepted Web Push Soft-askWhen soft ask is allowed by the user
Subscribed to Web PushWeb push subscription is successful. Received the push token.
Displayed Web Push SubscriptionWhen hard ask is shown to the user
Allowed Web Push SubscriptionWhen hard ask is allowed to the user
Dismissed Web Push SubscriptionWhen hard ask is closed to the user
Denied Web Push SubscriptionWhen hard ask is denied to the user
Onsite Message Template clickedOn clicking the Onsite Messaging template
Onsite Message Template shownOn a load of Onsite Messaging template
Onsite Message Template closedOn closing the Onsite Messaging template
Onsite Message Template auto dismissWhen the Onsite Messaging template closes by itself after the time duration given while creating the campaign
Web Personalization clickedOn clicking the Web Personalization (should be called by the client like data.click())
Web Personalization shownOn showing the Web Personalization (should be called by the client like data.imp())
Web Personalization deliveredWhen the Web Personalization call is successfully delivered.
Notification Received WebTracked when a user receives a notification on the browser
Notification Clicked WebTracked when a user clicks the notification on the browser

Event Attribute Info

Following are the device attributes collected by MoEngage Web SDK
Attribute NameDescription
URLCurrent URL of the page
moe_logged_in_statusBoolean value states whether the user is logged in or not
moe_first_visitBoolean value states whether the user is visiting the page first time or not

Default User Attributes

The following are the user attributes that can be collected by MoEngage Web SDK.
  1. First Name
  2. Last Name
  3. Full Name
  4. Email Id
  5. Mobile Number
  6. Gender
  7. Birth Date
Click here for information on passing this information to MoEngage.

Device Info

Following are the device attributes collected by MoEngage Web SDK
IdentifierInformation
osWeb / MWeb
os_platformUser Agent. Information about the browser
os_verBrowser Name
modelBrowser Name
device_tsDevice Timestamp
device_tzDevice Timezone
push_idPush token generated by SDK
Device information is collected but not available for analysis as of now on the MoEngage dashboard.
Click here for information on the list of all MoEngage-generated events and attributes.