Events and User Data Tracking

Events tracking and user data tracking allow you to send behavioral data from your Shopify store to MoEngage. After you track these events, you can use them to build segments, trigger campaigns, and personalize communication based on user actions on your store.

Tracked Events

MoEngage tracks the following events for every store after you complete the integration. You do not need to select them. To review the events and their attributes, expand User events in the Configuration tab of the MoEngage app.

User events section listing each event type, event, and its attributes

Event Type	Event Name	Description
Product Event	Product Viewed	MoEngage tracks this event when a user views a product page. Use this to send back-in-stock alerts or personalized product recommendations. Note: This event is triggered only on the default Shopify product page template. Users who store that use custom product page templates require additional implementation. For more information, contact the MoEngage Support team
Product Event	Product Searched	MoEngage tracks this event when a user searches for a product. Use this to personalize recommendations based on search intent.
Cart Event	Shopify - Add To Cart / Shopify - Update Cart	MoEngage tracks this event when a user adds a product to the cart or updates the cart. Use this to trigger the cart-abandonment campaigns.
Cart Event	Removed from Cart	MoEngage tracks this event when a user removes a product from the cart.
User Login Event	Customer Registered	MoEngage tracks this event when a customer registers with the Shopify store. Use this for welcome messages and onboarding flows.
User Login Event	Customer Logged In	MoEngage tracks this event when a customer logs in to the store.
User Login Event	Customer Logged Out	MoEngage tracks this event when a customer logs out of the store.
Checkout Event	Shopify - Checkout Started	MoEngage tracks this event when the customer initiates checkout.
Checkout Event	Shopify - Checkout Updated	MoEngage tracks this event when the customer updates their cart during checkout.
Order Event	Shopify - Order Placed	MoEngage tracks this event when a customer completes a purchase. Use this for order confirmation messages, loyalty-program nudges, or subscription prompts.
Order Event	Shopify - Order Fulfilled	MoEngage tracks this event when you fulfill an order, and it is ready to ship.
Order Event	Shopify - Order Partially Fulfilled	MoEngage tracks this event when you fulfill some, but not all, items in an order.
Order Event	Shopify - Order Cancelled	MoEngage tracks this event when you cancel an order.
Order Event	Shopify - Refund Created	MoEngage tracks this event when you create a refund, either due to a cancellation or a complaint. Use this to send personalized communication and reduce churn.

Do not use “moe_” as a prefix when you name events, event attributes, or user attributes. It is a reserved system prefix. Using it might result in periodic blacklisting without prior communication.

Types of Events

Two sources generate events in the MoEngage Shopify integration:

Webhook: Shopify generates these events and sends them directly to MoEngage via the Shopify webhook system. These represent server-side signals that the Shopify backend triggers, for example, when a user places an order or starts a checkout.
Web SDK: The MoEngage JavaScript SDK running in the browser generates these events based on user behavior on your store frontend — for example, a product page view or a search action.

Both sources capture some events, such as Add to Cart and Checkout Started. This means that two separate event records can appear in MoEngage for the same user action, each with a different name and different attributes.

Recommended Event Version for Campaigns and Segmentation

For any event that both Webhook and the Web SDK track, use the Webhook version when building segments or triggering campaigns.MoEngage receives webhook events directly from the Shopify backend; they are the more reliable signal for campaign logic. Web SDK events are useful for triggering on-site messages that must fire in real time within the browser session.If you use both versions of the same event in a single campaign or journey, you will cause conflicts and prevent a single consistent event-triggered flow from running.

Event Attribute Requirements

Product URL and Image URL in Webhook Events

Webhook events do not include the product URL or image URL in their payloads. These attributes are present only when you capture the event by using the Web SDK. To obtain these attributes: If you sync your product catalog to MoEngage, you can pull the product URL and image URL from the catalog at send time by using Product set-based personalization. For more information, refer to the User Actions Model.

Shopify Customer Metafields

Shopify customer metafields are custom data fields attached to the Shopify customer object. You can sync them to MoEngage user profiles as user attributes. For more information, refer to Customer Metafields. MoEngage does not include customer metafields in event attributes.

Track Custom Events via Shopify Liquid

If you must track events beyond the MoEngage default set, for example, a wishlist action or a custom button click, you can add them using the MoEngage Web SDK in your Shopify theme’s Liquid files.

Before You StartThis procedure requires editing your Shopify theme files, which requires developer access. Check with your web team before you make changes.

Step 1: Identify the Correct Liquid File to Edit

Shopify themes use Liquid template files to render pages. To find the right file, perform the following steps:

Log in to your Shopify Admin.
Go to Online Store > Themes.
Locate the theme you want to edit and click the Actions (three dots) button.
Select Edit code from the drop-down menu.
Browse the sections/ folder.

The file you edit depends on where the event should trigger:

Product page actions: Edit sections/product-template.liquid or sections/main-product.liquid.
Collection page actions: Edit the relevant collection section file.
All pages: Edit layout/theme.liquid. Use this file sparingly.

Step 2: Add the Track-Event Call

In the Liquid file, locate the HTML element the user interacts with. Add a JavaScript call to the MoEngage track_event method.

Moengage.track_event("EVENT_NAME");

Moengage.track_event("EVENT_NAME", {
  "attribute_1": "value_1",
  "attribute_2": 2,
  "attribute_3": 3.4
});

<button id="wishlist-btn" onclick="trackWishlistEvent()">Add to Wishlist</button>

<script>
  function trackWishlistEvent() {
    Moengage.track_event("Wishlist Added", {
      "Product ID": "{{ product.id }}",
      "Product Title": "{{ product.title }}",
      "Price": {{ product.selected_or_first_available_variant.price | divided_by: 100.0 }},
      "Product URL": "https://{{ shop.domain }}{{ product.url }}"
    });
  }
</script>

Step 3: Validate That the Event Fires

To validate that the event fires correctly, refer to the Validate Integration documentation.

Track Custom User Attributes

To sync Shopify customer metafields, select them in the Configuration tab of the MoEngage app. For more information, refer to Customer Metafields. To pass data that is not stored in a customer metafield, such as values available only in your theme, use the following methods.

Liquid-Based Method

If the data is available in Shopify Liquid, for example, a metafield with storefront access enabled, you can read it in your theme. To find the correct file and add the code, perform the following steps:

Log in to your Shopify Admin.
Go to Online Store > Themes.
Locate the theme you want to edit and click the Actions (three dots) button.
Select Edit code from the drop-down menu.
Open layout/theme.liquid.
Inside the <body> tag, after you initialize the MoEngage SDK, add the following code:

{% if customer %}
<script>
  Moengage.add_user_attribute("Loyalty Tier", "{{ customer.metafields.loyalty.tier.value }}");
  Moengage.add_user_attribute("Custom Attribute", "{{ customer.metafields.custom.attribute_name.value }}");
</script>
{% endif %}

Replace loyalty and tier with the actual namespace and key of your metafield. The {% if customer %} guard ensures the code only runs when a customer is logged in.

Server-Side Method

If the data is stored outside Shopify customer metafields, for example, in a third-party app, perform a server-side integration:

In your backend, read the values you want to sync.
Call the MoEngage Data API to update the corresponding user attributes on the customer’s profile.

Sample Event Payloads

The payload samples below show the attributes available for reference when building segments and personalizing event data. Full payload samples for each event are shown below.

Sample Payloads for Webhook Events

{
    "Event Received Time": "17th July 2023, 03:25:55 pm",
    "Product Title": "Sample Product",
    "Updated At": "17th July 2023, 03:26:15 pm",
    "Variation ID": "123456",
    "Currency": "USD",
    "cart_token": "c1-fcdd3207bee3eef9f98abefaf2ca...",
    "Product ID": "845236547",
    "Price": 555.99,
    "Source": "Shopify",
    "Vendor Name": "845236547",
    "Created At": "17th July 2023, 03:25:55 pm",
    "Quantity": 2
}

{
     "Event Received Time": "17th July 2023, 03:25:55 pm",
     "Product Title": "Sample Product",
     "Updated At": "17th July 2023, 03:26:15 pm",
     "Variation ID": "123456",
     "Currency": "USD",
     "Product ID": "845236547",
     "Price": 555.99,
     "Source": "Shopify",
     "Vendor Name": "845236547",
     "Created At": "17th July 2023, 03:25:55 pm",
     "Quantity": 2
}

{
     "Event Received Time": "17th July 2023, 03:25:55 pm",
     "Product Title": "Sample Product",
     "Updated At": "17th July 2023, 03:26:15 pm",
     "ID": "3cce6aeedf786679ac03e043729fd...",
     "Variation ID": "0:123456",
     "Currency": "USD",
     "Checkout ID": "3cce6aeedf786679ac03e043729fd...",
     "Source Name": "web",
     "cart_token": "c1-fcdd3207bee3eef9f98abefaf2ca...",
     "Checkout URL": "https://store.myshopify.com/products/snowboard",
     "Shopify Customer Id": 36838667059499,
     "Total Price": 327,
     "Price": 0:300.00,
     "Subtotal Price": 300.00,
     "Source": "Shopify",
     "Vendor Name": "845236547",
     "Created At": "17th July 2023, 03:25:55 pm",
     "Quantity": 2,
     "Product ID": "845236547"
}

{
    "Event Received Time": "17th July 2023, 03:25:55 pm",
    "Product Title": "0:Sample Product01",
    "Updated At": "17th July 2023, 03:26:15 pm",
    "ID": "3cce6aeedf786679ac03e043729fd...",
    "Variation ID": "0:123456",
    "Currency": "USD",
    "Checkout ID": "3cce6aeedf786679ac03e043729fd...",
    "Source Name": "web",
    "cart_token": "c1-fcdd3207bee3eef9f98abefaf2ca...",
    "Checkout URL": "https://store.myshopify.com/products/snowboard",
    "Shopify Customer Id": 36838667059499,
    "Total Price": 327,
    "Price": [0:300.00],
    "Subtotal Price": 300.00,
    "Source": "Shopify",
    "Vendor Name": "845236547",
    "Created At": "17th July 2023, 03:25:55 pm",
    "Quantity": [0:1],
    "Product ID": [0:845236547]
}

{
    "Event Received Time": "17th July 2023, 03:25:55 pm",
    "Shipping Address Country": "US",
    "Billing Address City": "New York",
    "Product Title": "0:Sample Product01",
    "cart_token": "c1-fcdd3207bee3eef9f98abefaf2ca...",
    "ID": "3cce6aeedf786679ac03e043729fd...",
    "Checkout ID": "3cce6aeedf786679ac03e043729fd...",
    "First Name": "John",
    "Currency": "USD",
    "Shipping Address Country Code": "US",
    "Billing Address Country Code": "US",
    "Updated At": "",
    "Source Name": "web",
    "first_name": "John",
    "Shipping Address Province": "New York",
    "Checkout URL": "https://store.myshopify.com/products/snowboard",
    "last_name": "Doe",
    "Shopify Customer Id": 36838667059499,
    "Total Price": 327,
    "Price": 0:300.00,
    "Shipping Address Zip": "10009",
    "Subtotal Price": 300.00,
    "Source": "Shopify",
    "Shipping Address Province Code": "NY",
    "Vendor Name": "845236547",
    "Billing Address Country": "US",
    "Created At": "17th July 2023, 03:25:55 pm",
    "Variation ID": "0:123456",
    "Quantity": [0:1],
    "Product ID": [0:845236547]
}

{
       "Event Received Time": "17th July 2023, 03:25:55 pm",
       "Current Total Discounts": 0.00,
       "Product Title": "0:Sample Product01",
       "cart_token": "c1-fcdd3207bee3eef9f98abefaf2ca...",
       "ID": "3cce6aeedf786679ac03e043729fd...",
       "Name": "#1008",
       "Order Status URL": "",
       "Total Quantity": 1,
       "Billing Address Country Code": "US",
       "Billing Address Zip": 10009,
       "Order ID": 12334534345,
       "Currency": "USD",
       "Total Price": 354,
       "Checkout ID": "3cce6aeedf786679ac03e043729fd...",
       "First Name": "John",
       "Order Number": 1008,
       "Financial_status": "paid",
       "Source": "Shopify"
}

{
       "Event Received Time": "17th July 2023, 03:25:55 pm",
       "product_title": [0:"product 2", 1:"product 2"],
       "Updated At": "17th July 2023, 03:25:57 pm",
       "product_id": [0:234234324, 1: 97897897897],
       "variation_id": [0:23423423423, 1:23423423444],
       "Total Spent": 5687,
       "Currency": "USD",
       "Total Price": 354,
       "Checkout ID": "3cce6aeedf786679ac03e043729fd...",
       "tracking_company": "1",
       "vendor_name": [0:"ShopiWeb", 1:"ShopifyWeb"],
       "OrderID": 34343455,
       "item_fulfilment_status": [0:"partial", 1:"fulfilled"],
       "Quantity": [0:4, 1:3],
       "item_count": 2,
       "order_fulfilment_status": "partial",
       "Subtotal Price": 10500,
       "Order Status URL": "https://yourshopifystore...",
       "price": [0:1500.00, 1:1500.00],
       "variation_title": [0:"product 2 - black", 1:"product 2 - red"],
       "Financial status": "refunded",
       "Created At": "17th July 2023, 03:25:55 pm"
}

{
       "Event Received Time": "17th July 2023, 03:25:55 pm",
       "product_title": [0:"product 2"],
       "cart_token": "c1-fcdd3207bee3eef9f98abefaf2ca...",
       "product_id": [0:234234324],
       "variation_id": [0:23423423423],
       "Total Spent": 5687,
       "Currency": "USD",
       "Total Price": 354,
       "Checkout ID": "3cce6aeedf786679ac03e043729fd...",
       "Source Name": "web",
       "vendor_name": [0:"ShopiWeb"],
       "item_fulfilment_status": [0:"fulfilled"],
       "Updated At": "17th July 2023, 03:25:58 pm",
       "OrderID": 34343455,
       "Quantity": [0:1],
       "item_count": 1,
       "order_fulfilment_status": "fulfilled",
       "Subtotal Price": 300,
       "Order Status URL": "https://yourshopifystore...",
       "price": [0:1500.00, 1:1500.00],
       "variation_title": [0:"product 2 - black"],
       "Financial status": "paid",
       "Created At": "17th July 2023, 03:25:55 pm"
}

{
       "Event Received Time": "17th July 2023, 03:25:55 pm",
       "product_title": [0:"product 2", 1:"product 2"],
       "cart_token": "c1-fcdd3207bee3eef9f98abefaf2ca...",
       "product_id": [0:234234324, 0:23423423446],
       "variation_id": [0:23423423423, 0:84353458],
       "Total Spent": 5687,
       "Currency": "USD",
       "Total Price": 354,
       "Checkout ID": "3cce6aeedf786679ac03e043729fd...",
       "cancelled at": "17th July 2023, 03:25:55 pm",
       "Source Name": "web",
       "vendor_name": [0:"ShopiWeb", 1:"ShopiWeb"],
       "item_fulfilment_status": [0:"fulfilled"],
       "Updated At": "17th July 2023, 03:25:58 pm",
       "OrderID": 34343455,
       "Quantity": [0:1, 1:2],
       "item_count": 2,
       "order_fulfilment_status": [0: , 1:],
       "Subtotal Price": 300,
       "Order Status URL": "https://yourshopifystore...",
       "price": [0:1500.00, 1:1500.00],
       "variation_title": [0:"product 2 - black", 1:"product 2 - red"],
       "Financial status": "refunded",
       "Created At": "17th July 2023, 03:25:55 pm"
}

{
       "Event Received Time": "17th July 2023, 03:25:55 pm",
       "Variation Title": [0:"Product 2 Black"],
       "Product Title": [0:"Product 2"],
       "Updated At": "17th July 2023, 03:25:59 pm",
       "OrderID": 34343455,
       "Variation ID": [0:234234234],
       "Currency": "USD",
       "email": "[email protected]",
       "user_id": 1545645465,
       "Refund Created At": "17th July 2023, 03:25:55 pm",
       "Source": "Shopify",
       "Vendor Name": [0:"ShopifyWeb"],
       "Created At": "17th July 2023, 03:25:55 pm",
       "price": [0:500.00],
       "Quantity": [0:1],
       "Product ID": [0:8923423]
}

Sample Payloads for Web SDK Events

{
    "Event Received Time": "17th July 2023, 03:25:55 pm",
    "Email": "[email protected]",
    "Product Title": "Sample Product",
    "Variation ID": "123456",
    "Total Variants": 3,
    "Product Handle": "Product 1",
    "Available": true,
    "Currency": "USD",
    "Product ID": "845236547",
    "Price": 555.99,
    "Source": "Shopify",
    "Quantity": 3,
    "First Session": true,
    "URL": "https://yourstore.myshopify.com/products/view"
}

{
    "Event Received Time": "17th July 2023, 03:25:55 pm",
    "Variation ID": "123456",
    "Currency": "USD",
    "URL": "Search URL",
    "Search String": "Sneakers Green",
    "Source": "Shopify",
    "First Session": true
}

{
       "Event Received Time": "17th July 2023, 03:25:55 pm",
       "Email": "[email protected]",
       "Product Title": "Sample Product",
       "Variation ID": "123456",
       "Variation Title": "Sea Green",
       "Total Variants": 3,
       "Product Handle": "Product 1",
       "Available": true,
       "Currency": "USD",
       "Product ID": "845236547",
       "Vendor Name": "845236547",
       "Price": 555.99,
       "Source": "Shopify",
       "Quantity": 3,
       "First Session": true,
       "Product URL": "/product/type?type=Sneakers"
}

{
    "Event Received Time": "17th July 2023, 03:25:55 pm",
    "Email": "[email protected]",
    "Product Title": "Sample Product",
    "Variation ID": "123456",
    "Variation Title": "Sea Green",
    "Total Variants": 3,
    "Product Handle": "Product 1",
    "Available": true,
    "Currency": "USD",
    "Product ID": "845236547",
    "Vendor Name": "845236547",
    "Price": 555.99,
    "Source": "Shopify",
    "Quantity": 3,
    "First Session": true,
    "Product URL": "/product/type?type=Sneakers"
}

{
     "Event Received Time": "17th July 2023, 03:25:55 pm",
     "Email": "[email protected]",
     "Product Title": "Sample Product",
     "Variation ID": "123456",
     "Currency": "USD",
     "Product ID": "845236547",
     "Price": 555.99,
     "Source": "Shopify",
     "Quantity": 3
}

{
        "Event Received Time": "17th July 2023, 03:25:55 pm",
        "Email": "[email protected]",
        "Source": "Shopify",
        "First Session": true,
        "URL": "https://yourstore.myshopify.com/"
}

{
        "Event Received Time": "17th July 2023, 03:25:55 pm",
        "Email": "[email protected]",
        "FirstName": "John",
        "LastName": "Doe",
        "Customer ID": 7385786908975,
        "URL": "https://yourstore.myshopify.com/account"
}

{
        "Event Received Time": "17th July 2023, 03:25:55 pm",
        "Email": "[email protected]",
        "currency": "USD",
        "Total Price": 699.95,
        "Product Prices": [699.95],
        "Product IDs": ["8869819679023"],
        "Product Quantities": [1],
        "Product Titles": ["The Complete Snowboard - Ice"],
        "Variation IDs": ["46822634324271"],
        "Vendor Names": ["Snowboard Vendor"],
        "Source": "Shopify",
        "First Session": true,
        "URL": "https://yourstore.myshopify.com/products/the-complete-snowboard"
}

Profile Sync

MoEngage syncs user profiles from Shopify in near real time. When a customer is created or updated in Shopify, or when their tags, marketing consent, or purchase totals change, Shopify sends a webhook to MoEngage, and MoEngage updates the matching user profile. MoEngage matches each update to a user profile by using the user identifiers you selected during integration. If no profile matches, MoEngage creates a new user profile. For example, a customer who signs up for an account or a newsletter in your store gets a MoEngage user profile even before they place an order.

The Mobile number attribute is populated from the phone number on the customer’s Shopify account. The phone number in the customer’s address is synced to the Shipping Mobile Number attribute and is never used to identify a user.

Tracked User Attributes

Default User Properties

The User properties section of the Configuration tab lists the following user attributes by default. MoEngage syncs these attributes unless you remove them. You cannot remove Shopify ID, Email, or Mobile number.

Property Name	Data Type	Description
Shopify ID	Number	The user’s customer ID in Shopify.
Email	String	The email address of the user.
Mobile number	String	The mobile number on the user’s Shopify account.
First name	String	The first name of the user.
Last name	String	The last name of the user.
Shopify tags	Array	All tags on the Shopify customer. MoEngage adds and removes tags as they change in Shopify.
Shopify order count	Number	The total number of orders the user has placed. This value does not decrease when an order is cancelled or refunded.
Shopify last order ID	String	The ID of the user’s most recent order.
Shopify last order name	String	The name of the user’s most recent order, for example, `#1008`.
Shopify LTV	Number	The user’s net lifetime spend in your store. For more information, refer to Shopify LTV.
Shopify zip code	String	The zip code of the user’s default address.
Address line 1 (street)	String	The first line of the user’s default address.
Address line 2 (apartment, suite)	String	The second line of the user’s default address.
City	String	The city of the user’s default address.
Province / state	String	The province or state of the user’s default address.
Province code	String	The province or state code of the user’s default address.
Country	String	The country of the user’s default address.
Country code	String	The country code of the user’s default address.
Shipping Mobile Number	String	The phone number in the user’s default address.

Custom User Properties

To sync additional customer data, click + Custom property in the User properties section, enter a property name, select a data type, and then select one of the following Shopify sources:

Shopify Source	Description
Shopify verified email	Whether the user has verified their email address in Shopify.
Shopify customer since	The date and time the user’s Shopify customer account was created.
Tax exempt	Whether the user is exempt from taxes in Shopify.
Tax exemptions	The tax exemption codes that apply to the user.
Shopify note	The note your team added to the customer in Shopify.

User properties section with the Shopify source list expanded for a new custom property

Customer Metafields

You can sync Shopify customer metafields as custom user properties. The Shopify source list includes the customer metafield definitions in your store, up to 250 definitions. The property name you enter is the name of the user attribute in the MoEngage dashboard. MoEngage updates metafield values when a customer is created or updated in Shopify.

Attributes That Are Not Synced

MoEngage does not sync the following Shopify customer data:

Customer account state (enabled or disabled)
The full address history of the customer. MoEngage syncs the default address only.
The legacy Accepts marketing flag. Use the marketing consent attributes instead.
The Multipass identifier

MoEngage maps the Shopify marketing consent state of each channel to the MoEngage subscription attributes as follows:

Shopify Consent State	Email (`moe_unsubscribe`)	Email (`moe_email_optin_status`)	SMS (`moe_sms_subscription`)	WhatsApp (`moe_wa_subscription`)
Subscribed	`false`	`DOUBLE_OPTED_IN`	`OPTIN`	`true`
Pending	`false`	`OPT_IN_PENDING`	`OPT-IN PENDING`	Not updated
Unsubscribed	`true`	`OPTED_OUT`	`OPTOUT`	`false`
Not subscribed	`true`	Not updated	`EMPTY`	Not updated
Invalid	`true`	Not updated	Not applicable	Not applicable
Redacted	Not updated	Not updated	Not updated	Not updated

MoEngage syncs the marketing consent of a channel only when its toggle is turned on in the Sync user OPTIN section of the Configuration tab: Email subscription sync, SMS subscription sync, or WhatsApp subscription sync.

Shopify LTV

The Shopify LTV attribute holds the amount Shopify reports as the customer’s total spend. It is calculated as the sum of order totals, including shipping, minus the value of returned items, across all orders that are not cancelled. Keep the following in mind when you use this attribute:

Shopify updates the value when an order is fully refunded. Partial refunds do not update it until Shopify recalculates the total, so the value can be higher than the actual net spend for some time.
Test orders do not update this value.

Configure User Properties

To add or remove the user properties that MoEngage syncs, perform the following steps:

Navigate to the Configuration tab in your Shopify app.
Expand User properties.
Remove the properties you do not need, or click + Custom property to add one.
Click Save configuration.

User properties section in the MoEngage Shopify app

If you have questions about your Shopify integration, refer to the MoEngage Shopify FAQs.

​Tracked Events

​Types of Events

​Recommended Event Version for Campaigns and Segmentation

​Event Attribute Requirements

​Product URL and Image URL in Webhook Events

​Shopify Customer Metafields

​Track Custom Events via Shopify Liquid

​Step 1: Identify the Correct Liquid File to Edit

​Step 2: Add the Track-Event Call

​Step 3: Validate That the Event Fires

​Track Custom User Attributes

​Liquid-Based Method

​Server-Side Method

​Sample Event Payloads

​Sample Payloads for Webhook Events

​Sample Payloads for Web SDK Events

​Profile Sync

​Tracked User Attributes

​Default User Properties

​Custom User Properties

​Customer Metafields

​Attributes That Are Not Synced

​Marketing Consent Mapping

​Shopify LTV

​Configure User Properties

Tracked Events

Types of Events

Recommended Event Version for Campaigns and Segmentation

Event Attribute Requirements

Product URL and Image URL in Webhook Events

Shopify Customer Metafields

Track Custom Events via Shopify Liquid

Step 1: Identify the Correct Liquid File to Edit

Step 2: Add the Track-Event Call

Step 3: Validate That the Event Fires

Track Custom User Attributes

Liquid-Based Method

Server-Side Method

Sample Event Payloads

Sample Payloads for Webhook Events

Sample Payloads for Web SDK Events

Profile Sync

Tracked User Attributes

Default User Properties

Custom User Properties

Customer Metafields

Attributes That Are Not Synced

Marketing Consent Mapping

Shopify LTV

Configure User Properties