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Introduction

Adobe’s event forwarding extensions allows marketers to send collected events to a 3rd party destination. This is S2S i.e. data is collected using from client application and sent to Adobe servers, and then to the destinations.

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Scope

MoEngage and Adobe RT CDP integration allows you to connect and map their Adobe data (user attributes, segments and events) to MoEngage in real-time. Customers can then act on this data, delivering personalized, targeted experience. With Adobe, the integration is very simple and intuitive. Simply take any Adobe events, and map it to a MoEngage user events.

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Integration Prerequisites

• Access to your MoEngage and Adobe Experience platform.
• The Data API ID and Data API Key are available at Settings -> Account -> APIs. The Data API ID is the same as the Workspace ID. The Data API Key is available on the same screen in the API Keys -> Data section.
• MoEngage data cluster.

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Step 1: Configure MoEngage extension

1. On your Adobe platform, navigate to Event forwarding, and click Extensions
2. Search for MoEngage. Click Configure.
3. Enter the following details about your MoEngage platform.

4. Click Save.

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Portfolio Support

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Configuration Requirements

To route events to specific projects, you must configure the following in your Adobe workspace:

• Map the project identifier: When forwarding events to MoEngage, map your source property (for example, brand_name or app_id) to the MoEngage event attribute moe_project_name in your event forwarding rule actions.
• Ensure an exact match: The value in your source field must exactly match the project name configured in your MoEngage portfolio. Matching is case-sensitive.

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Event Ingestion Rules

MoEngage handles event ingestion based on the following logic:

• Successful routing: If the value in moe_project_name matches a configured project name, MoEngage ingests the event at that specific project level.
• Fallback behavior: If the moe_project_name attribute is missing, blank, or does not exactly match a configured project name, MoEngage ingests the event at the global portfolio level.
  Note: Data ingested at the portfolio level is not associated with any specific project. This data is unusable for project-specific analysis, segmentation, or campaign targeting.

For more information, refer to Portfolio and Portfolio: Data Ingestion and Management.\

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Step 2: Setup extension rules

1. Navigate to Rules from the sidebar.
2. Click Add Rule on the top right. You can now define your rule and set up conditions and actions.
3. Under actions, select Extension as MoEngage event forwarding, Action type as Send events and provide any name to your action.
4. To correctly send your events data from the Adobe Experience Platform to MoEngage, you must complete the field mapping step. Mapping creates a link between the Adobe Experience data model fields and the corresponding MoEngage event fields.
   Note- You can add custom events attributes under custom data. Use the data icon (at the right of the custom data field) to choose specific fields from your Adobe data model.
5. Click Save.

Now, the events will start flowing into your MoEngage platform.

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Step 3: View events on MoEngage

On your MoEngage dashboard, navigate to Test & Debug >> Recent events to see the list of events flowing in MoEngage platform from Adobe RT CDP.

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Rate Limits

To maintain platform stability, MoEngage limits ingestion of Adobe data to a maximum of 500 requests per second (RPS) per workspace. If your workspace exceeds this limit, MoEngage returns an HTTP 429 (Too Many Requests) status code. Although Adobe handles most of these rate-limiting instances automatically through its default retry policy, note the following behavior: Retry Exhaustion: If Adobe exhausts all retry attempts for a batch of data, you must contact the Adobe Support Team to replay the failed requests.