This page provides ready-to-use prompt examples for the Merlin AI In-App Template Generator, grouped by industry. Use them as a starting point and edit the details (brand colors, copy, offers) to match your campaign. For prompt-writing guidance, see the Prompt Guidelines section on the main page.Documentation Index
Fetch the complete documentation index at: https://moengage.com/docs/llms.txt
Use this file to discover all available pages before exploring further.
Retail and E-commerce
Retail and e-commerce teams typically use in-app messages to drive conversions, capture leads, and announce time-limited offers. Common use cases include:- First-purchase discount pop-up: Welcome new app users with a coupon to drive their first transaction.
- Cart abandonment nudge: Remind shoppers about items left in their cart with a discount or free-shipping incentive.
- Flash sale countdown: Highlight a limited-time sale with a live countdown timer.
- Spin-the-wheel reward: Gamify discount distribution to increase engagement and email capture.
- Loyalty tier upgrade: Notify customers when they unlock a new tier or reward.
Example Prompt: First-purchase Discount
Type: NudgeUse Case: First-purchase conversionCore Component: Centered pop-up with a 15% off coupon code (
WELCOME15), a “Copy code” button, and a “Shop now” CTA.Other Components:- Dismiss button (X) in top-right corner.
- Headline: “Welcome! Here’s 15% off your first order.”
- Subtext: “Use the code at checkout. Valid for 7 days.”
#E63946.CTA: Shop now (links to home screen).Example Prompt: Flash Sale Countdown
Type: Full-screenUse Case: PromotionalCore Component: Countdown timer (HH:MM:SS) ending at midnight.Other Components:
- Dismiss button (X) in top-right corner.
- Headline: “Flash sale ends tonight.”
- Subtext: “Up to 50% off across electronics.”
- Hero banner placeholder.
#FFD60A.CTA: Shop the sale.Finance, Tech, and Insurance (BFSI)
Finance, tech, and insurance apps tend to focus on onboarding completion, feature discovery, and trust-building. Common use cases include:- KYC completion reminder: Nudge users who started but didn’t finish account verification.
- Feature announcement: Introduce a new product (for example, mutual funds, credit card, or insurance plan).
- Cross-sell offer: Recommend a complementary product to existing customers (for example, a credit card to a savings account holder).
- NPS or feedback survey: Capture sentiment after a key action like a successful transaction or claim filing.
- Security advisory: Inform users about a new security feature or required action.
Example Prompt: KYC Completion Nudge
Type: Bottom sheetUse Case: Onboarding completionCore Component: Two-step progress indicator showing the user is 50% complete.Other Components:
- Dismiss button (X) in top-right corner.
- Headline: “Finish setting up your account.”
- Subtext: “Complete KYC in under 2 minutes to unlock full access.”
#0A66C2.CTA: Complete KYC.Example Prompt: Cross-sell Card Offer
Type: Full-screenUse Case: Cross-sellCore Component: Product card showcasing a credit card with key benefits as bullet points.Other Components:
- Dismiss button (X) in top-right corner.
- Headline: “You’re pre-approved.”
- Bullet list: “No annual fee for year 1”, “5% cashback on groceries”, “Lounge access at 100+ airports.”
- Secondary CTA: “Maybe later.”
Entertainment and Media
Entertainment and media apps drive engagement around content discovery, subscription conversion, and event-based moments. Common use cases include:- Free-trial-to-paid conversion: Pop-up prompting trial users to subscribe before expiry.
- Content recommendation: Highlight a newly released show, album, or article tied to user interests.
- Live event reminder: Notify users about a live stream, premiere, or sports match starting soon.
- Watchlist or bookmark prompt: Encourage users to save content for later, increasing return visits.
- Personalized “Year in Review” recap: Engage users with a shareable recap of their activity.
Example Prompt: Subscription Upgrade
Type: Full-screenUse Case: Free-to-paid conversionCore Component: Plan comparison card (Free vs. Premium) with 3 feature rows.Other Components:
- Dismiss button (X) in top-right corner.
- Headline: “Your trial ends in 2 days.”
- Subtext: “Keep ad-free streaming and offline downloads.”
- Annual / monthly toggle.
#FF2D87.CTA: Upgrade to Premium.Example Prompt: Live Event Reminder
Type: NudgeUse Case: EngagementCore Component: Event card with poster placeholder, event time, and a countdown timer.Other Components:
- Dismiss button (X) in top-right corner.
- Headline: “Tonight’s match: India vs. Australia.”
- Subtext: “Streaming live at 7:30 PM IST.”
- Secondary CTA: “Set reminder.”
Travel and Hospitality
Travel and hospitality brands focus on booking conversion, ancillary upsells, and trip-stage engagement. Common use cases include:- Abandoned-search recovery: Re-engage users who searched but didn’t book a stay or flight.
- Last-minute deal: Promote price drops or limited inventory for the user’s searched route or city.
- Ancillary upsell: Offer add-ons such as seat selection, baggage, insurance, or airport transfer.
- Loyalty miles or points reminder: Nudge users to redeem expiring points or unlock a status tier.
- Pre-trip checklist: Provide travel-day information (check-in, gate, weather) closer to the departure date.
Example Prompt: Abandoned Search Recovery
Type: NudgeUse Case: Booking conversionCore Component: Card showing the user’s last searched route with current price.Other Components:
- Dismiss button (X) in top-right corner.
- Headline: “Prices dropped on your saved trip.”
- Subtext: “Mumbai to Goa from ₹3,499 — 12% lower than last week.”
Example Prompt: Ancillary Upsell
Type: Bottom sheetUse Case: UpsellCore Component: Three-option selector for travel insurance plans (Basic, Standard, Premium) with price per traveler.Other Components:
- Dismiss button (X) in top-right corner.
- Headline: “Protect your trip.”
- Subtext: “Add insurance from ₹199 per traveler. Covers cancellations and medical.”
- Secondary CTA: “Continue without insurance.”