Email allows you to send personalized messages, newsletters, and promotional content to your registered users’ inboxes. This traditional channel is essential for detailed communication, building customer loyalty, and nurturing leads. Unlike inbound channels such as In-App Messaging or On-site Messaging, Email is an outbound channel — it reaches users directly in their inbox, independent of whether they’re actively using your app or website.

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Use Cases

Email is versatile for rich content and effective for long-term engagement, including:

• Lifecycle and loyalty communication: Send welcome series to new sign-ups, and nurture existing users with regular updates.
• Personalized recommendations: Send personalized product recommendations based on a user’s browsing history.
• Newsletters: Send monthly newsletters with dynamic, personalized content.

Email campaigns fall into two broad categories, each with different compliance expectations:

• Promotional Campaigns: Communicate offers, deals, recommendations, or brand awareness content.
• Transactional Campaigns: Relay information about a user’s interaction with your brand, such as an invoice summary or shipping update.

You can deliver either type of campaign as a one-time, periodic, event-triggered, or business event-triggered campaign, depending on your goal.

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What’s Next?

Now that you have an overview of Email, you can proceed with the following steps:

• Configure your email channel: Set up sender settings, subscription management, and other channel-level preferences before you send your first campaign.
• Create a campaign: Learn the step-by-step process of building your first email campaign, including targeting, content, and scheduling.
• Analyze your campaigns: Understand the key metrics available to measure campaign performance after you publish.
• Review deliverability best practices: Protect your sender reputation and improve inbox placement.