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Tracking Users Who Entered a Flow

To identify users who have entered a flow, you can segment the users who have performed the “User Entered Flow” event. The event is tracked for each entry done by a user. Screenshot_2022-07-30_at_11.19.24_PM.png Below are some examples:
Segment Entered UserEvent Attributes to be UsedDescription
By a flowFlow Id or Flow NameBy filtering using Flow Id, you can find the list of unique users whose conversion was attributed to this flow.
By a particular versionVersion NameBy filtering using Version Name, you can find the list of unique users whose conversion was attributed to this version of the flow.
By user typeWith control groupBy filtering using With control group = True, you can find the list of users who entered the flow as Control Group (both Global and Flow). By filtering using With Control Group = False, you an find the list of users who entered the flow as Target Group.
By Control Group TypeControl Group TypeBy filtering using Control Type Group = Flow, you can find the list of users who entered the flow as Control Group. By filtering using Control Type Group = Global, you can find the list of users who entered the flow as Global Control Group.
By Trigger event typeTrigger Event MetBy filtering using Trigger Event met equals to one of your trigger event from a flow. This allows you to identify the users who entered the flow specifically due to a particular trigger event. This is particularly useful when your flows contain multiple primary events.
  • The Event time of a User Entered Flow event will show in the User’s timezone. If it is unavailable, then the App’s timezone is shown. If neither is available, then UTC time is taken as the Event Time. Note: The displayed event time is not adjusted for local Daylight Saving Time changes.
  • You can find the Flow Id for your campaign by opening your flow in a new window and copying the string that follows /flows/ from URL. For example, 6616a9259670a17eec8b7c65 is the Flow ID in the following image: flow ID.png

Tracking Users Who Converted

To identify users who have performed the conversion goal event after receiving one of the Flow Action campaigns (that is, converted users), you can segment the users who have performed the “Flow Trip conversion”. Screenshot 2024-04-13 at 2.04.50 PM.png The event is tracked for each conversion, so if a user performs the conversion multiple times during their flow trip, this event will be raised for each recorded conversion and also for each of the defined goals. You can identify the users who have converted for a particular flow or a particular action campaign. Below are some examples:
Segment Converted UserEvent Attribute to be UsedDescription
By a flowFlow Id or Flow NameBy filtering using Flow Id, you can find the list of unique users whose conversion was attributed to this flow.
By a particular versionVersion NameBy filtering using Version Name, you can find the list of unique users whose conversion was attributed to this version of the flow.
By a particular flow Action CampaignFlow Action Campaign IdBy filtering using the Campaign Id, you can find the list of unique users whose conversion was attributed to this campaign of the flow.
By a particular flow goal eventFlow Conversion Event or Goal NameBy filtering using the Goal Name, you can find the list of unique users who converted by doing this event.
By a particular attribution typeAttribution TypeBy filtering using the Attribution Type, you can find the list of unique users who converted as per the specific attribution logic.
For all control group usersUser TypeBy filtering using the User Type = Control Group, you can find the list of unique control group users who converted.
For all non-control group usersUser TypeBy filtering using the User Type = Targeted, you can find the list of unique control group users who converted.

Tracking Users Who Exited a Flow

To identify users who have exited from a flow, you can segment the users who have performed the “User Exited Flow”. Screenshot_2022-09-07_at_2.22.22_PM.png The event is tracked for each exit done by a user. You can identify a user who has exited a flow with related filters such as exited on conversion, completing a certain flow, and so on. Below are some examples:
Segment Exited userEvent Attributes to be UsedDescription
By a flowFlow Id or Flow NameBy filtering using Flow Id, you can find the list of unique users whose conversion was attributed to this flow.
By a particular versionVersion NameBy filtering using Version Name, you can find the list of unique users whose conversion was attributed to this version of the flow.
By a particular stageStage Id or Stage NameBy filtering using Stage Id, you can find the list of unique users who exited the flow through that stage.
By a particular exit reasonExit ReasonBy filtering using Exit Reason, you can find the list of unique users who exited the flow due to a specific reason.
By user typeWith control groupBy filtering using With control group = True, you can find the list of users who entered the flow as Control Group (both Global and Flow). By filtering using With control group = False, you can find the list of users who entered the flow as Target Group.
  • Using the “User Exited Flow” event, you can segment how many and which users have exited a specific flow during certain time duration and retarget them through any of the campaigns (Push/Email/SMS/Connector/Flows) depending on your use case.
  • The Event time of a User Exited` Flow event will show in the User’s timezone. If it is unavailable, then the App’s timezone is shown. If neither is available, then UTC time is taken as the Event Time. Note: The displayed event time is not adjusted for local Daylight Saving Time changes.